Rethink Commerce Blog

Posts Tagged ‘digital marketing services’

Maximize Profits by Understanding Your Customer’s Digital Lifecycle

Posted on February 2nd, 2015 by

While every customer is unique in their own way, acquire enough of them and you begin to recognize patterns that can help you get and keep more over the long haul. In our experience, one of the most important patterns you can recognize and learn from is the customer lifecycle. The digital lifecycle, in particular, contains five typical stages that the customer moves through: acquisition, activation, up‐selling and/or cross‐selling, upgrading, and renewal. As the customers progress through each stage, they are presented with a particular experience that will ultimately determine their overall value to you throughout their lifecycle.  […]