Rethink Commerce Blog

Posts Tagged ‘digital commerce solutions’

How to Maximize ESD Revenue with Effective Cross-Selling

Posted on April 24th, 2015 by

In its relatively short existence, the SaaS model has obviously gotten many things right. One thing in particular has been its relentless focus on the customer relationship. What other businesses, like ESD vendors, can take from this is that while, yes, products and services are important, the real money is in increasing the value of the customer over her lifecycle. While there are many strategies to increase customer lifetime value, one of the most effective and relevant for ESD vendors is the cross-sell.  […]

Why Expansion Revenue Is Critical To Your SaaS Business

Posted on April 23rd, 2015 by

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost-to-revenue ratio and generally sets the business up for sustained success. How a business increases customer lifetime value is the secret sauce of its particular SaaS model, but it generally involves some combination of upsells, cross-sells and bundling – or expansion revenue. […]

Why the “e” Dropped from eCommerce

Posted on October 22nd, 2014 by

From One-Off Buys to Long-Term Relationships in Digital Commerce

Forget e-commerce – digital commerce is here to stay. Analysts have recognized the change, officially rebranding their E-commerce coverage under the Digital Commerce name. The change makes a lot of sense, particularly given the rising importance of digital into the multi-channel commerce space. […]