Rethink Commerce Blog

Posts Tagged ‘digital commerce lifecycle’

The ABC…Zs of Conversion Rate Optimization

Posted on October 27th, 2016 by

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user behavior, but the most common – Google Analytics and Adobe Analytics – should give you all the basic data you need to get started. Avangate has additional tools for tracking and analyzing the shopping cart that can help fill in the gaps, and give you a more complete picture. […]

Industry Buzz – July 2015

Posted on August 10th, 2015 by

Hi sellers! We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and be updated on new blogposts, whitepapers, webinars and more on how to grow your software and services business. […]

Conversion Contest – Announce the Winner

Posted on June 22nd, 2015 by

In celebration of International CRO Day, we launched a contest asking all of you to share your conversion optimization stories for a chance to win an Apple Watch. We were very impressed with the creative conversion tales you told, and deeply appreciate that so many people took part in the contest. Everyone who participated shared valuable insights on optimizing all phases of the digital commerce lifecycle, including acquisitions, upgrades, and renewals. We enjoy learning about our journey towards maximizing revenue and customer lifetime value. […]

3 Essential Strategies For Selling A SaaS Solution

Posted on May 25th, 2015 by

Wouldn’t things would be a lot easier if your SaaS solution could sell itself? But, unfortunately, that’s not likely to happen.

In reality, no matter how great the software or service, it’s not going to sell without a sound sales strategy. And unlike other business models that may be able to get a way with something that begins and ends with acquisition, your SaaS strategy needs to take into account the entire digital commerce lifecycle. To do that you need build your sales strategy with the entirety of the lifecycle in mind.

Here are three essential tips to help you succeed.  […]