Posts Tagged ‘customer retention’

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Bringing leads into your sales funnel and converting them to loyal customers and brand advocates is a process involving significant planning. However, even after a lead has become a loyal customer, the work is still not over. The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn.

Proper strategies and communication are essential for reducing voluntary churn, but involuntary churn is most often caused by the improper tools.

Avangate Summer ’16 Release: Increase Recurring Revenue with Extended Pay as You Go Tools

With the Summer 2016 release, Avangate unveils new functionality designed to power recurring revenue momentum, nurturing continuous customer lifetime value (CLTV) growth. Take advantage of the latest capabilities to accelerate time-to-value across the entire subscription lifecycle and fine tune your end-to-end monetization strategy.

Retain Loyal Customers with these 3 SaaS Renewal Strategies

The SaaS customer journey is unique in that it doesn’t end with the purchase like it does for other business models.

For SaaS-based digital goods and services businesses, the purchase is just the beginning of the customer relationship. And regardless of the offering, you need to be able to maintain your product or service and foster customer loyalty in order to earn a renewal at the end of the contract. If your customers aren’t renewing, you need to quickly find out why and lower your churn rate before your business suffers irreparable harm.

How to Keep SaaS Customers Engaged With Great, Targeted Content

When you think of the words content marketing for SaaS, you’re most like likely to associate it with “customer acquisition.” And rightfully so: strategically developing and promoting relevant content on your website is an important part of growing your customer base, both when it comes to optimizing your site for SEO and web visits and when nurturing trial users into paying customers.

Negative Churn, and Why It Should Be Your Goal as a SaaS Business

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could be forgiven for mistaking negative churn for a particularly bad churn rate.

Optimize Conversions with the Avangate Spring Release ’15

Digital marketers today realize that conversions do not end with customer acquisition – but that it needs to be a continuous imperative at every step of the commerce lifecycle – thru upsell/crosssells, and into renewals.

The Spring Release ’15 introduces major enhancements, boosting key metrics such as authorization rate, renewal rate and ultimately, serves to maximize customer value.

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