Rethink Commerce Blog

Posts Tagged ‘customer retention’

Retain Loyal Customers with these 3 SaaS Renewal Strategies

Posted on February 9th, 2016 by

The SaaS customer journey is unique in that it doesn’t end with the purchase like it does for other business models. For SaaS-based digital goods and services businesses, the purchase is just the beginning of the customer relationship. And regardless of the offering, you need to be able to maintain your product or service and foster customer loyalty in order to earn a renewal at the end of the contract. If your customers aren’t renewing, you need to quickly find out why and lower your churn rate before your business suffers irreparable harm. […]

How to Keep SaaS Customers Engaged With Great, Targeted Content

Posted on September 28th, 2015 by

When you think of the words content marketing for SaaS, you’re most like likely to associate it with “customer acquisition.” And rightfully so: strategically developing and promoting relevant content on your website is an important part of growing your customer base, both when it comes to optimizing your site for SEO and web visits and when nurturing trial users into paying customers. […]

Negative Churn, and Why It Should Be Your Goal as a SaaS Business

Posted on September 11th, 2015 by

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could be forgiven for mistaking negative churn for a particularly bad churn rate. […]

Optimize Conversions with the Avangate Spring Release ’15

Posted on March 26th, 2015 by

Digital marketers today realize that conversions do not end with customer acquisition – but that it needs to be a continuous imperative at every step of the commerce lifecycle – thru upsell/crosssells, and into renewals.

The Spring Release ’15 introduces major enhancements, boosting key metrics such as authorization rate, renewal rate and ultimately, serves to maximize customer value. […]

The Best Marketing Strategies For SaaS Acquisition

Posted on March 4th, 2015 by

Growth and the ability to create sustainable long-term success for SaaS companies are typically a function of three key factors – 1) New SaaS acquisition, 2) Long-term retention, and 3) Maximization of customer lifetime value (CLTV) through effective up-selling/cross-selling and timely subscription renewals. […]

Everything You Wanted to Know About Customer Acquisition for SaaS

Posted on February 20th, 2015 by

Of all the stages of the SaaS commerce lifecycle, new customer acquisition is easily is one of the most critical factors that determine SaaS growth. But in addressing the needs of SaaS customer acquisition, many companies end up wasting precious time, money and resources in the wrong strategies, channels and metrics. The wrong approach is, in fact, responsible for dwindling subscriptions, decreasing recurring revenue and inevitable failure that befall many an unfortunate SaaS company. […]