Rethink Commerce Blog

Posts Tagged ‘customer retention’

Webinar Wrap-up: Why Customer Retention is the Biggest Business Lever You’re Ignoring

Posted on May 14th, 2018 by

Is your company on the Fortune 500? There could be a spot opening up soon. […]

The Definitive Customer Retention Infographic for Software Subscriptions and SaaS Companies

Posted on April 3rd, 2018 by

The statistics don’t lie: customer retention is the key to the ongoing success of your company. No matter how many new customers you acquire, it’s difficult to make up for losing your existing base. Our latest infographic covers the many reasons why retention matters and shows you how to start improving retention in your business. […]

Making the Most of 2018 with a Digital Loyalty Program

Posted on January 19th, 2018 by

You don’t have to be Starbucks to have a killer loyalty program that customers love, even if it doesn’t feel like that.

Digital goods and services often feel like they get a bad wrap and miss out on big marketing options because, well, there is only so much you can do or sell to someone at once. […]

Industry Buzz – November 2017

Posted on November 29th, 2017 by

This month’s industry buzz is full of great advice for skyrocketing your sales. Also, don’t forget about our cool Winter Contest! The grand prize is an iPhone X, to reward yourself for your success this year, so don’t miss out!

Without further ado, let’s get into it. […]

The Path to a High-Converting Customer Retention Program

Posted on November 15th, 2017 by

This blogpost is based on our webinar with Talia Wolf, Founder and Chief Optimizer at Uplift and one of the most influential voices in conversion optimization and retention.

 

Everyone knows a version of this stat: it’s 5X more cost-effective to retain a customer than acquire a new one.Yet too few of us are actually investing nearly as much in customer retention as we do in acquisition.

Creating a high-converting customer retention program is no accident, but it’s also no mystery: the steps to building an effective retention program have been tested and proven many times over. […]

Tested Tactics to Reduce Voluntary Churn and Retain Customer Loyalty

Posted on May 4th, 2017 by

In e-commerce businesses today, customer success depends on not only growing your customer base, but also nurturing customer loyalty. Everyone wants to gain new accounts, but implementing marketing strategies that actually succeed becomes more expensive and difficult if a large number of the customers you acquire end up leaving on a regular basis. With recurring revenue businesses, high churn rates can seem like a losing battle.

But there are proven steps you can take to prevent voluntary churn. […]