Rethink Commerce Blog

Posts Tagged ‘customer relationship management’

3 Strategies That Will Increase Customer Acquisition and Retention

Posted on December 8th, 2015 by

It should go without saying that the first step toward having success with a SaaS business is offering high-quality products and services that add real value to your customers’ lives.

But even with great products that sell themselves, you still need effective marketing and customer relationship management to take you to step two and beyond.

Why? Well, If your prospects aren’t clear about how your product would benefit them, they may decide to go with your competitor. Or if your current customers don’t feel you value their business, they may decide not to renew. In the competitive SaaS environment, it’s crucial to use all the tools at your disposal to both gain and retain a robust clientele that is engaged with your brand and confident in the value you’re offering them. […]

Software and SaaS Sales in 2013: Our Expectations and Predictions

Posted on January 29th, 2013 by

As we leave 2012 behind, we cannot help thinking that the term CRM recently celebrated its 30th birthday! Despite its age, Customer Relationship Management couldn’t be a more “current” issue. As the beginning of a new year is a time for reflection, we are also reflecting on what will matter most to us in 2013. Customer relationships are certainly top of this list, but we’re thinking about many other elements as well. […]