Rethink Commerce Blog

Posts Tagged ‘customer-loyalty’

Retain Loyal Customers with these 3 SaaS Renewal Strategies

Posted on February 9th, 2016 by

The SaaS customer journey is unique in that it doesn’t end with the purchase like it does for other business models.

For SaaS-based digital goods and services businesses, the purchase is just the beginning of the customer relationship. And regardless of the offering, you need to be able to maintain your product or service and foster customer loyalty in order to earn a renewal at the end of the contract. If your customers aren’t renewing, you need to quickly find out why and lower your churn rate before your business suffers irreparable harm. […]

Partner Blogpost: Creating Customer Loyalty For Exclusive Target Markets

Posted on January 21st, 2016 by

As companies and brands, we are all in the business of attracting new buyers, in hopes of turning them into loyal customers and ultimately reaping the benefits of customer lifetime value. While marketers are putting time, money and effort into these campaigns, a recent Accenture survey on customer loyalty found some disappointing stats. They determined that only 28% of consumers are loyal to their brands, and 31% are willing to recommend a brand to others. These numbers are much lower than many companies want to see . […]

Remove Friction from Online Buying with Self-Service Tools

Posted on December 14th, 2015 by

While website usability is important for all businesses, it’s especially critical for SaaS companies that rely on the web for their sole source of income. Add in the fact that a growing number of SaaS customers prefer to self-serve for the entire buying experience– shopping, checkout and trouble-shooting–and the quality of your self-service tools takes on even greater importance and significance. […]

Development Of Loyalty Programs Is A Win-Win

Posted on July 30th, 2015 by

Here’s a riddle for you. Name a marketing strategy that can boost a company’s growth, help retain customers, increase sales, provide valuable market research, and costs very little to implement? The answer is a loyalty program. An effective loyalty program can help you build a loyal customer base that will keep your company growing for years to come. […]