Rethink Commerce Blog

Posts Tagged ‘customer lifecycle’

12 Tips to Optimize the Customer Lifecycle

Posted on September 13th, 2018 by

No matter where you are in the customer lifecycle, you can almost certainly benefit from some amount of optimization. Whether you want creative growth hacks or proven customer lifecycle marketing tips, we’ve compiled the best of both in this blog post to help you take your eCommerce business to the next level. […]

How to Maximize ESD Revenue with Effective Cross-Selling

Posted on April 24th, 2015 by

In its relatively short existence, the SaaS model has obviously gotten many things right. One thing in particular has been its relentless focus on the customer relationship. What other businesses, like ESD vendors, can take from this is that while, yes, products and services are important, the real money is in increasing the value of the customer over her lifecycle. While there are many strategies to increase customer lifetime value, one of the most effective and relevant for ESD vendors is the cross-sell.  […]

Maximize Profits by Understanding Your Customer’s Digital Lifecycle

Posted on February 2nd, 2015 by

While every customer is unique in their own way, acquire enough of them and you begin to recognize patterns that can help you get and keep more over the long haul. In our experience, one of the most important patterns you can recognize and learn from is the customer lifecycle. The digital lifecycle, in particular, contains five typical stages that the customer moves through: acquisition, activation, up‐selling and/or cross‐selling, upgrading, and renewal. As the customers progress through each stage, they are presented with a particular experience that will ultimately determine their overall value to you throughout their lifecycle.  […]