It’s no surprise that controlling and tracking churn is critical to the success of your SaaS company. According to the 2014 SaaS Metrics Report from our friends at Totango, 40 percent of high-growth companies have churn less than five percent.
One of the most important factors impacting churn is the customer experience. If your customer has a positive experience, they will keep coming back ensuring usage, repeat sales, and eventually, referrals in a positive upward loop. […]