Rethink Commerce Blog

Posts Tagged ‘customer experience’

3 Ways to Think About Customer Success

Posted on July 20th, 2018 by

We recently hosted CommerceNow, a two-day online event sharing everything you need to know about eCommerce. We offered sessions on a variety of topics, including customer success, which is a great way to boost retention and revenue. Register to watch the sessions or get a quick recap below, including a high-level overview of what it means to be customer-centric, to an outline of creating a customer advocacy program and deep dive into getting more customer reviews. […]

Using Technology to Unlock a Great Global Customer Experience

Posted on July 16th, 2018 by

Localizing your digital business for global commerce is unavoidably complex, but it doesn’t have to feel impossible. There are many tools, technologies and proven best practices out there to help you make the most of most markets where you’re selling your products and services. […]

UX and CX Mistakes That Are Costing You Customers

Posted on May 24th, 2018 by

We’re living in a world dominated by hyper-competition and this holds particularly true for etailers.

Now more than ever, online businesses that want to succeed must concentrate on the overall customer experience which starts from the discovery journey that leads people to a particular offer and continues throughout the entire relationship with the brand. […]

Commerce Automation and 5 Key Takeaways from the TechnologyAdvice Expert Interview

Posted on October 27th, 2015 by

Raj Badarinath, the VP of Marketing and Growth Services at Avangate, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. […]

Reduce Churn By Improving Your Customer Experience

Posted on October 19th, 2015 by

It’s no surprise that controlling and tracking churn is critical to the success of your SaaS company. According to the 2014 SaaS Metrics Report from our friends at Totango, 40 percent of high-growth companies have churn less than five percent.

One of the most important factors impacting churn is the customer experience. If your customer has a positive experience, they will keep coming back ensuring usage, repeat sales, and eventually, referrals in a positive upward loop. […]

How to Keep SaaS Customers Engaged With Great, Targeted Content

Posted on September 28th, 2015 by

When you think of the words content marketing for SaaS, you’re most like likely to associate it with “customer acquisition.” And rightfully so: strategically developing and promoting relevant content on your website is an important part of growing your customer base, both when it comes to optimizing your site for SEO and web visits and when nurturing trial users into paying customers. […]