Rethink Commerce Blog

Posts Tagged ‘customer centric’

Increase Upgrades By Improving Customer Support

Posted on August 4th, 2015 by

SaaS companies are typically staffed by some pretty brilliant people. Innovative thinkers, trendsetters, and people full of creativity proudly fill your ranks. Sometimes, however, brilliant people are so focused on creating and improving a great product that customer service falls by the wayside. The truth is, regardless of what industry you are in, excellent customer support can significantly benefit your business. One important area that can benefit directly from great customer support is product upgrades. […]

How to Maximize ESD Revenue with Effective Cross-Selling

Posted on April 24th, 2015 by

In its relatively short existence, the SaaS model has obviously gotten many things right. One thing in particular has been its relentless focus on the customer relationship. What other businesses, like ESD vendors, can take from this is that while, yes, products and services are important, the real money is in increasing the value of the customer over her lifecycle. While there are many strategies to increase customer lifetime value, one of the most effective and relevant for ESD vendors is the cross-sell.  […]

Mobilegeddon Means It’s Time to Prioritize Mobile Marketing

Posted on April 7th, 2015 by

For the last few years, we’ve been championing the importance of mobile marketing. With Google’s announcement of Mobilegeddon last month, that importance just became a lot more tangible. […]

Predictions on the Future of Commerce in 2014

Posted on December 23rd, 2013 by

1. Self-Service moves everywhere

The self-service channel is fast emerging as an easy, affordable way to gain customers and an asset that no company can ignore.

As new technology and resources emerge, companies stuck in outdated customer acquisition processes are leaving money on the table. Research shows that 60% of tech research is done online– before a prospect ever contacts a company to enter the sales process. Further, Avangate’s internal research reveals suggests almost 40% of all the leads a software firm does generate will never become ready to engage with the direct sales team. Clearly, companies are spending a lot of time and money to attract prospects that never turn into customers. […]