Rethink Commerce Blog

Posts Tagged ‘customer acquisition’

How to Keep SaaS Customers Engaged With Great, Targeted Content

Posted on September 28th, 2015 by

When you think of the words content marketing for SaaS, you’re most like likely to associate it with “customer acquisition.” And rightfully so: strategically developing and promoting relevant content on your website is an important part of growing your customer base, both when it comes to optimizing your site for SEO and web visits and when nurturing trial users into paying customers. […]

3 Essential Strategies For Selling A SaaS Solution

Posted on May 25th, 2015 by

Wouldn’t things would be a lot easier if your SaaS solution could sell itself? But, unfortunately, that’s not likely to happen.

In reality, no matter how great the software or service, it’s not going to sell without a sound sales strategy. And unlike other business models that may be able to get a way with something that begins and ends with acquisition, your SaaS strategy needs to take into account the entire digital commerce lifecycle. To do that you need build your sales strategy with the entirety of the lifecycle in mind.

Here are three essential tips to help you succeed.  […]

3 Ways To Increase Your SaaS Trial Conversions

Posted on April 14th, 2015 by

Every SaaS company has two goals when it comes to trial conversions:

  1. Getting more prospects to sign up for a product trial, and
  2. Converting trial users into paid subscribers.

Here are 3 trial conversion strategies that will help you increase conversion rates and gain useful insights into conversion behavior. […]

5 Ways to Increase your SaaS Customer Acquisition Rate

Posted on April 9th, 2015 by
An effective strategy for customer acquisition and user retention lays the foundation for your brand’s longevity in the marketplace. The biggest challenge that SaaS business owners face today is the rising cost of customer acquisition. If you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers. Here are some points you should keep in mind on ways to increase your acquisition rate.

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Optimize Conversions with the Avangate Spring Release ’15

Posted on March 26th, 2015 by

Digital marketers today realize that conversions do not end with customer acquisition – but that it needs to be a continuous imperative at every step of the commerce lifecycle – thru upsell/crosssells, and into renewals.

The Spring Release ’15 introduces major enhancements, boosting key metrics such as authorization rate, renewal rate and ultimately, serves to maximize customer value. […]

Industry Buzz – February 2015

Posted on March 13th, 2015 by

Hi sellers!

We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and take advantage of dedicated resources that’ll help you grow your software and services business globally. […]