Rethink Commerce Blog

Posts Tagged ‘customer acquisition’

Valuable SaaS Customer Acquisition Strategies from the Experts

Posted on November 10th, 2017 by

Needless to say, customer acquisition is one of the most critical factors that determine SaaS growth. So if you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers. […]

The ABC…Zs of Conversion Rate Optimization

Posted on October 27th, 2016 by

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user behavior, but the most common – Google Analytics and Adobe Analytics – should give you all the basic data you need to get started. Avangate has additional tools for tracking and analyzing the shopping cart that can help fill in the gaps, and give you a more complete picture. […]

Industry Buzz – July 2016

Posted on August 9th, 2016 by

Hi sellers! Just to give you a little summer reading, we’ve collected great tips this month to help you improve your software & SaaS selling strategies in this rapidly changing market.

Before that, a little fun! To honor the start of the Olympic Games in Rio, we’re hosting our own version of the event to celebrate the importance of digital commerce. Join the Avangate Olympics for a chance to win cool prizes! […]

How Leveraging Inbound Marketing Can Increase Your SaaS Sales

Posted on July 27th, 2016 by

Inbound marketing, as a concept and a marketing philosophy, has spread rapidly in the last few years, promising higher conversion and customer. Its core tenets can be used for nearly any business or industry, including and especially SaaS. The SaaS industry faces many unique challenges that can be more adequately addressed through inbound marketing than almost any other marketing strategy. Keep reading to find out how leveraging inbound marketing can increase your SaaS sales.
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How to Acquire Customers that Convert

Posted on March 7th, 2016 by

This month, we’re partnering with Avangate for a webinar on optimizations to the customer journey, from impression to conversion. Software, SaaS and online service companies have their own set of unique challenges when driving users to convert. […]

How to Keep SaaS Customers Engaged With Great, Targeted Content

Posted on September 28th, 2015 by

When you think of the words content marketing for SaaS, you’re most like likely to associate it with “customer acquisition.” And rightfully so: strategically developing and promoting relevant content on your website is an important part of growing your customer base, both when it comes to optimizing your site for SEO and web visits and when nurturing trial users into paying customers. […]