Rethink Commerce Blog

Posts Tagged ‘cross-selling’

Three Online Selling Capabilities Software Firms Need to Increase Customer Lifetime Value

Posted on February 2nd, 2016 by

Undoubtedly, customer lifetime value (CLV) is a core success metric for any SaaS company. If your company is going to continue to grow – and remain profitable – you need to be able to consistently identify your most valuable customers and increase their value over the life of their subscriptions. Clearly, determining and improving your CLV is a crucial business activity. […]

The Art Of Cross-Selling: What You Need To Know To Grow Your Online Business

Posted on June 15th, 2015 by

Cross-selling is a marketing strategy that has had a long history of success for brick-and-mortar businesses. It’s something we encounter every day and, most likely, don’t think twice about it. It’s the store that places the toy and its accessories in the same display or the impulse items next to the checkout stand. […]

How To Boost Revenue by Cross Selling in Your Shopping Cart

Posted on May 27th, 2015 by

SaaS companies face unique challenges on the road to profitability. In the rush to generate revenues and build a customer base, high churn rates and an inability to scale can quickly derail even the best-laid profitability plan. What typically separates the companies that reach profitability from those that don’t is the ability to leverage existing customers. As many SaaS businesses quickly discover, existing customers, not acquisitions, are often the best and most cost-effective sources of new revenue. […]

3 Essential Strategies For Selling A SaaS Solution

Posted on May 25th, 2015 by

Wouldn’t things would be a lot easier if your SaaS solution could sell itself? But, unfortunately, that’s not likely to happen. In reality, no matter how great the software or service, it’s not going to sell without a sound sales strategy. And unlike other business models that may be able to get a way with something that begins and ends with acquisition, your SaaS strategy needs to take into account the entire digital commerce lifecycle. To do that you need build your sales strategy with the entirety of the lifecycle in mind. Here are three essential tips to help you succeed.  […]