Rethink Commerce Blog

Posts Tagged ‘cross-sell’

Top 5 Ways to Improve Revenue Lift for Online Sellers

Posted on March 8th, 2016 by

One sure way for any company to grow and stay in business is to steadily increase the average profit it receives from each customer.  For online sellers, understanding the various new revenue opportunities and creating infrastructure and business systems to take advantage of them–and create revenue lift—can define the difference between success and failure. […]

Negative Churn, and Why It Should Be Your Goal as a SaaS Business

Posted on September 11th, 2015 by

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could be forgiven for mistaking negative churn for a particularly bad churn rate. […]

Industry Buzz – May 2015

Posted on June 9th, 2015 by

Hi sellers,

To give you a little summer reading, we’ve compiled articles we’ve been reading for the marketer and eCommerce nerd in you – mobile round-up, making money in financial services to the ever-popular areas of pricing strategies and conversion optimization tips.  […]

How to Maximize ESD Revenue with Effective Cross-Selling

Posted on April 24th, 2015 by

In its relatively short existence, the SaaS model has obviously gotten many things right. One thing in particular has been its relentless focus on the customer relationship. What other businesses, like ESD vendors, can take from this is that while, yes, products and services are important, the real money is in increasing the value of the customer over her lifecycle. While there are many strategies to increase customer lifetime value, one of the most effective and relevant for ESD vendors is the cross-sell.  […]

How to Effectively Cross-Sell With Bundled Pricing

Posted on April 24th, 2015 by

As the SaaS model matures, customer lifetime value has come to the forefront as a key indicator for sustained success. Coming to the surface as well are a number of tools businesses can use to increase customer value over their lifetime. One of the most effective of those is the cross-sell, which is a subset of the expansion revenue strategy we’ve covered elsewhere. […]

Why Expansion Revenue Is Critical To Your SaaS Business

Posted on April 23rd, 2015 by

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost-to-revenue ratio and generally sets the business up for sustained success. How a business increases customer lifetime value is the secret sauce of its particular SaaS model, but it generally involves some combination of upsells, cross-sells and bundling – or expansion revenue. […]