Rethink Commerce Blog

Posts Tagged ‘CRO’

4 Strategies To Increase Your Trial-Subscription Conversion

Posted on May 4th, 2015 by

The powerful allure of the free trial has made it the cornerstone of practically every digital goods vendors acquisition strategy. And for good reason. Trials give buyers an unmediated view of your product or service and allow them to evaluate the features and benefits on their own merits. If your goods have value, and you’ve done a good job of demonstrating that, then, in theory, the trial should always lead to a paid activation. The reality, however, is something more complicated. In fact, the average trial user only converts to a paying customer 15 to 20 percent of the time. And because, on average, only two percent of visitors become trial users, one can reasonably expect only 0.3 percent of visitors to actually become paying customers. […]

Convert Around the World with 6 Simple Localization Tips

Posted on April 23rd, 2015 by

Digital commerce is becoming increasingly global. Nearly half (44 percent) of digital commerce sales on the Avangate platform are coming from outside of the United States. But, selling globally means acting locally.  And as companies quickly discover, a one-size-fits-all-approach won’t cut it once you cross the border. […]

Industry Buzz – March 2015

Posted on April 10th, 2015 by

Hi sellers,

Enjoy last month’s resources to help you win in this rapidly changing market. As always, to read more, subscribe to our newsletter and stay up-to-date with latest blogs, whitepapers and webinars on how to grow your software and services business. […]

Enter the Conversion Contest and Win an Apple Watch!

Posted on April 8th, 2015 by

Did you know that April 9th is International CRO Day? Yes, this is real, and we’re joining conversion rate optimizers around the world to celebrate. Check out the list of CRO webinars and be inspired to start a new optimization program or take yours to the next level.

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What I Learnt at ConversionXL Conference 2015

Posted on April 2nd, 2015 by

I recently attended the first ConversionXL conference, held near Austin, Texas, right before SXSW. Organized by Peep Laja and company from Markitekt, the ConversionXL event brought together about 300 digital marketers  from various industries to talk about everything related to conversion rate optimization. […]

Industry Buzz – February 2015

Posted on March 13th, 2015 by

Hi sellers!

We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and take advantage of dedicated resources that’ll help you grow your software and services business globally. […]