Rethink Commerce Blog

Posts Tagged ‘CRO’

Best Practices for Increasing Trial Conversion Rates

Posted on May 21st, 2015 by

Offering free downloads or trial subscriptions is a proven strategy to acquire new customers. They get to try your product before they commit, and you get a qualified lead that you now must convert. The increased popularity of free trials as a marketing tool and the preponderance of free apps means that the free trial space is more competitive than ever. […]

Introducing CommerceNOW.

Posted on May 18th, 2015 by

Let’s have a quick word association. What’s the first thing you think of when you hear the word “Commerce”? Amazon and the over-hyped and coming soon to you — drone delivery? The Trifecta of Black Friday/Cyber Monday/Single’s Day? How ApplePay will take over the world?   But wait – not if the Internet of Things takes over the world first. […]

Industry Buzz – April 2015

Posted on May 7th, 2015 by

Hi partners!

We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and be updated on new blogposts, whitepapers and webinars on how to grow your software and services business. […]

4 Strategies To Increase Your Trial-Subscription Conversion

Posted on May 4th, 2015 by

The powerful allure of the free trial has made it the cornerstone of practically every digital goods vendors acquisition strategy. And for good reason. Trials give buyers an unmediated view of your product or service and allow them to evaluate the features and benefits on their own merits. If your goods have value, and you’ve done a good job of demonstrating that, then, in theory, the trial should always lead to a paid activation. The reality, however, is something more complicated. In fact, the average trial user only converts to a paying customer 15 to 20 percent of the time. And because, on average, only two percent of visitors become trial users, one can reasonably expect only 0.3 percent of visitors to actually become paying customers. […]

Convert Around the World with 6 Simple Localization Tips

Posted on April 23rd, 2015 by

Digital commerce is becoming increasingly global. Nearly half (44 percent) of digital commerce sales on the Avangate platform are coming from outside of the United States. But, selling globally means acting locally.  And as companies quickly discover, a one-size-fits-all-approach won’t cut it once you cross the border. […]

Industry Buzz – March 2015

Posted on April 10th, 2015 by

Hi sellers,

Enjoy last month’s resources to help you win in this rapidly changing market. As always, to read more, subscribe to our newsletter and stay up-to-date with latest blogs, whitepapers and webinars on how to grow your software and services business. […]