Rethink Commerce Blog

Posts Tagged ‘CRO’

Trust No One? How Building Trust Can Increase Your Conversion Rate

Posted on October 30th, 2015 by

The Internet was new and scary when Agent Fox Mulder popularized the phrase “Trust no one” during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websites – even with the significant role ecommerce plays in our everyday lives. At Avangate, we’ve proven the fact that trust can be a major factor affecting conversion rates. We are strong advocates of research and testing that provide insight into what makes a site or cart trustworthy enough for shoppers to pull the trigger on a purchase. […]

SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

Posted on September 22nd, 2015 by

“Less is more”, the old adage goes, and we’ve confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased conversion rates by an impressive 12%. And all it took to make such a big difference was eliminating a few fields on the Billing form. […]

Industry Buzz – May 2015

Posted on June 9th, 2015 by

Hi sellers,

To give you a little summer reading, we’ve compiled articles we’ve been reading for the marketer and eCommerce nerd in you – mobile round-up, making money in financial services to the ever-popular areas of pricing strategies and conversion optimization tips.  […]

Best Practices for Increasing Trial Conversion Rates

Posted on May 21st, 2015 by

Offering free downloads or trial subscriptions is a proven strategy to acquire new customers. They get to try your product before they commit, and you get a qualified lead that you now must convert. The increased popularity of free trials as a marketing tool and the preponderance of free apps means that the free trial space is more competitive than ever. […]

Introducing CommerceNOW.

Posted on May 18th, 2015 by

Let’s have a quick word association. What’s the first thing you think of when you hear the word “Commerce”? Amazon and the over-hyped and coming soon to you — drone delivery? The Trifecta of Black Friday/Cyber Monday/Single’s Day? How ApplePay will take over the world?   But wait – not if the Internet of Things takes over the world first. […]