Rethink Commerce Blog

Posts Tagged ‘CRO’

Get Actionable Insights from Industry Experts at International Ecommerce Day – November Edition

Posted on October 25th, 2016 by

Today is the best day to lead in eCommerce. There are many opportunities provided by technology vendors to business owners, and also, the environment is very friendly. You can meet the right persons who can help you grow your business easier than 10 years ago.

To become a leader in the eCommerce market, you should know that every decision you make will affect your results. Every decision regarding the placement of your elements on the website, their color and size impacts the rate at which your visitors convert into customers. […]

6 Principles of High Converting Landing Pages

Posted on October 20th, 2016 by

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert?

Duane Brown, a performance marketer from Unbounce joined us recently to share 6 principles for creating killer landing pages. […]

A/B Testing to Increase Conversion Rates

Posted on March 25th, 2016 by

Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly start hoping for hugely positive outliers, like a 100% lift in conversion rate. Sometimes, though, a test will show that changing nothing will maximize our revenue. […]

Optimize Or Die… Or, Just Read A Book

Posted on March 2nd, 2016 by

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (“will I get more sales if I change this call-to-action?”) to calorie consumption (“will I lose weight if I eat more kale?”). But what does “optimize” really mean? […]

CRO Like the Pros: No More Hail Marys!

Posted on January 28th, 2016 by

Super Bowl is here, and Avangate is looking to the big names for some game-winning tips on how to CRO like the pros. We invite you to enjoy the highlights from our recent webinar with Chris Goward, the Founder and CEO of WiderFunnel. […]

New pH Metric and the Balanced Landing Page – What’s Yours?

Posted on January 4th, 2016 by

The pH value of a substance indicates how acidic or alkaline it is. The higher the pH, the more basic (or alkaline); the lower, the more acidic. We can think of landing pages and their conversion rates in a similar way. Is a page too acidic and sharp, pushing visitors away with an overly strong point of view that doesn’t relate to them? Is the page too basic and dull, not making the offer clear or compelling enough? Or is something else going on? […]