Rethink Commerce Blog

Posts Tagged ‘CRO’

CRO Like the Pros: No More Hail Marys!

Posted on January 28th, 2016 by

Super Bowl is here, and Avangate is looking to the big names for some game-winning tips on how to CRO like the pros. We invite you to enjoy the highlights from our recent webinar with Chris Goward, the Founder and CEO of WiderFunnel. […]

New pH Metric and the Balanced Landing Page – What’s Yours?

Posted on January 4th, 2016 by

The pH value of a substance indicates how acidic or alkaline it is. The higher the pH, the more basic (or alkaline); the lower, the more acidic. We can think of landing pages and their conversion rates in a similar way. Is a page too acidic and sharp, pushing visitors away with an overly strong point of view that doesn’t relate to them? Is the page too basic and dull, not making the offer clear or compelling enough? Or is something else going on? […]

Trust No One? How Building Trust Can Increase Your Conversion Rate

Posted on October 30th, 2015 by

The Internet was new and scary when Agent Fox Mulder popularized the phrase “Trust no one” during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websites – even with the significant role ecommerce plays in our everyday lives. At Avangate, we’ve proven the fact that trust can be a major factor affecting conversion rates. We are strong advocates of research and testing that provide insight into what makes a site or cart trustworthy enough for shoppers to pull the trigger on a purchase. […]

SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

Posted on September 22nd, 2015 by

“Less is more”, the old adage goes, and we’ve confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased conversion rates by an impressive 12%. And all it took to make such a big difference was eliminating a few fields on the Billing form. […]

Industry Buzz – May 2015

Posted on June 9th, 2015 by

Hi sellers,

To give you a little summer reading, we’ve compiled articles we’ve been reading for the marketer and eCommerce nerd in you – mobile round-up, making money in financial services to the ever-popular areas of pricing strategies and conversion optimization tips.  […]