Rethink Commerce Blog

Posts Tagged ‘CRO’

The Path to a High-Converting Customer Retention Program

Posted on November 15th, 2017 by

This blogpost is based on our webinar with Talia Wolf, Founder and Chief Optimizer at Uplift and one of the most influential voices in conversion optimization and retention.

 

Everyone knows a version of this stat: it’s 5X more cost-effective to retain a customer than acquire a new one.Yet too few of us are actually investing nearly as much in customer retention as we do in acquisition.

Creating a high-converting customer retention program is no accident, but it’s also no mystery: the steps to building an effective retention program have been tested and proven many times over. […]

15 Killer CRO Strategy Infographics You Must See

Posted on September 15th, 2017 by

There can no longer be any doubt that conversion rate optimization (CRO) is incredibly important. Even a modest increase in conversion rate can produce an enormous increase in profit for your business.

But CRO is hard. There are a lot of expert tips to try, many of which are compiled in long articles that can seem endless. Sometimes it’s easier to learn using visuals because the information tends to stick better. We collected 15 amazing infographics that will teach you everything you need to know about CRO.
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Do You Know Everything About CRO? 17 Experts Share Their Insights

Posted on May 19th, 2017 by

If you’re not growing, you’re dying. Sadly, many companies start their conversion rate optimization (CRO) strategy off on the wrong foot, with dated or generic tools that won’t help them grow. […]

How to Maximize Free Trial Conversion for Desktop Software

Posted on March 21st, 2017 by

Trials are one of the top ways for desktop software companies to acquire new customers. Marketers are constantly seeking to improve trial conversion rates to grow their user base and reduce their CPA (cost per acquisition, or cost per download). […]

Get Actionable Insights from Industry Experts at International Ecommerce Day – November Edition

Posted on October 25th, 2016 by

Today is the best day to lead in eCommerce. There are many opportunities provided by technology vendors to business owners, and also, the environment is very friendly. You can meet the right persons who can help you grow your business easier than 10 years ago.

To become a leader in the eCommerce market, you should know that every decision you make will affect your results. Every decision regarding the placement of your elements on the website, their color and size impacts the rate at which your visitors convert into customers. […]

6 Principles of High Converting Landing Pages

Posted on October 20th, 2016 by

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert?

Duane Brown, a performance marketer from Unbounce joined us recently to share 6 principles for creating killer landing pages. […]