Rethink Commerce Blog

Posts Tagged ‘CRO’

Industry Buzz – April 2018

Posted on April 30th, 2018 by

Hi sellers!

This month, we bring you some guidance on transitioning your business to subscriptions, a timely GDPR Q&A, proven strategies for improving retention and other helpful software industry tips. […]

Best 2Checkout Blog Posts of 2017

Posted on December 28th, 2017 by

2017 was a memorable year for us and for our industry, as 2Checkout and Avangate joined forces to offer the industry’s most comprehensive product and service suite in the subscription billing and eCommerce space. […]

The Path to a High-Converting Customer Retention Program

Posted on November 15th, 2017 by

This blogpost is based on our webinar with Talia Wolf, Founder and Chief Optimizer at Uplift and one of the most influential voices in conversion optimization and retention.

 

Everyone knows a version of this stat: it’s 5X more cost-effective to retain a customer than acquire a new one.Yet too few of us are actually investing nearly as much in customer retention as we do in acquisition.

Creating a high-converting customer retention program is no accident, but it’s also no mystery: the steps to building an effective retention program have been tested and proven many times over. […]

15 Killer CRO Strategy Infographics You Must See

Posted on September 15th, 2017 by

There can no longer be any doubt that conversion rate optimization (CRO) is incredibly important. Even a modest increase in conversion rate can produce an enormous increase in profit for your business.

But CRO is hard. There are a lot of expert tips to try, many of which are compiled in long articles that can seem endless. Sometimes it’s easier to learn using visuals because the information tends to stick better. We collected 15 amazing infographics that will teach you everything you need to know about CRO.
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Do You Know Everything About CRO? 17 Experts Share Their Insights

Posted on May 19th, 2017 by

If you’re not growing, you’re dying. Sadly, many companies start their conversion rate optimization (CRO) strategy off on the wrong foot, with dated or generic tools that won’t help them grow. […]

How to Maximize Free Trial Conversion for Desktop Software

Posted on March 21st, 2017 by

Trials are one of the top ways for desktop software companies to acquire new customers. Marketers are constantly seeking to improve trial conversion rates to grow their user base and reduce their CPA (cost per acquisition, or cost per download). […]