Rethink Commerce Blog

Posts Tagged ‘CRO program’

The ABC…Zs of Conversion Rate Optimization

Posted on October 27th, 2016 by

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user behavior, but the most common – Google Analytics and Adobe Analytics – should give you all the basic data you need to get started. Avangate has additional tools for tracking and analyzing the shopping cart that can help fill in the gaps, and give you a more complete picture. […]