Rethink Commerce Blog

Posts Tagged ‘CRM’

Commerce Automation and 5 Key Takeaways from the TechnologyAdvice Expert Interview

Posted on October 27th, 2015 by

Raj Badarinath, the VP of Marketing and Growth Services at Avangate, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. […]

Why Expansion Revenue Is Critical To Your SaaS Business

Posted on April 23rd, 2015 by

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost-to-revenue ratio and generally sets the business up for sustained success. How a business increases customer lifetime value is the secret sauce of its particular SaaS model, but it generally involves some combination of upsells, cross-sells and bundling – or expansion revenue. […]

3 Ways To Increase Your SaaS Trial Conversions

Posted on April 14th, 2015 by

Every SaaS company has two goals when it comes to trial conversions:

  1. Getting more prospects to sign up for a product trial, and
  2. Converting trial users into paid subscribers.

Here are 3 trial conversion strategies that will help you increase conversion rates and gain useful insights into conversion behavior. […]

Subscription Management On The Rise – The Hype Cycle for E-Commerce is Out

Posted on August 16th, 2013 by

First things first, what’s the hype about the Hype Cycle?

Let’s pause and think for a moment about e-commerce. It’s a continuously expanding area, in terms of infrastructure, compliance, buyer preferences, purchasing behavior as well as engagement throughout the product/ service lifecycle. Organizations across industries, sizes and geographies employ e-commerce as a key way (for some, the only way) to drive revenue growth. […]