Rethink Commerce Blog

Posts Tagged ‘Conversions’

How To Boost Revenue by Cross Selling in Your Shopping Cart

Posted on May 27th, 2015 by

SaaS companies face unique challenges on the road to profitability. In the rush to generate revenues and build a customer base, high churn rates and an inability to scale can quickly derail even the best-laid profitability plan. What typically separates the companies that reach profitability from those that don’t is the ability to leverage existing customers. As many SaaS businesses quickly discover, existing customers, not acquisitions, are often the best and most cost-effective sources of new revenue. […]

Why And How You Should Be Testing Your Trial Sign-Up Forms

Posted on May 8th, 2015 by

Marketers everywhere are under increasing pressure to prove and improve the value of their programs. As a result, testing and analysis have become core components of the online marketing toolkit. While the value of testing is undisputed, the overwhelming number of things that can be tested can cause SaaS marketers to overlook the most important elements, such as the trial sign-up form. […]

Cool Companies Interview Series – Ve Interactive

Posted on December 3rd, 2014 by

Tabitha Rivera is the Director of Strategic Alliances at Ve Interactive, a multi award-winning global technology company, driving online performance to maximize conversions. Tabitha is responsible for building and fostering all partner relationships with platform partners, digital agencies and affiliates. […]

Back to School TIP: Top 10 Myths of Payment Processors

Posted on September 10th, 2014 by

It’s September, which means, summer’s officially over and everyone’s going back to school, and back to school shopping means lots and lots of commerce.

But just as every calculator isn’t a scientific calculator, neither is every payment processor a digital commerce provider.  The problem is, when the packaging looks the same, called the same thing and they both claim to provide the same functionality – how do you tell the difference?

[…]

Strategic Customer Lifecycle Management, Smarter Payments and Conversions with the 2014 Avangate Summer Release

Posted on June 17th, 2014 by

Empower Your Teams with Smarter Retention and Conversion Tools

In this summer release, Avangate is rolling out powerful customer-facing and under-the-hood updates to drive your customer retention and strategic global reach efforts. Start taking advantage of:

  • Incisive new insights into recurring payments and recovery tools performance
  • Intelligent retention tools and actionable data on opportunities to decrease churn rates and better manage the customer lifecycle
  • Customer-centric conversion mechanisms and services
  • Scalability optimizations from acquisition through delivery, retention, and renewals, as well as advanced tools for up-selling and cross-selling […]

Importance of Capturing PPC Keywords through Analytics

Posted on February 8th, 2012 by

Digital is a channel that can and should be tracked end to end. Meaning the data capture starts from an impression and goes all the way to the final sale. Granular tracking is the key as it helps improve ROI down to the lowest entity in your campaigns. In case of Paid search it is Keywords.

This article’s focus is to showcase the important of capturing paid search (PPC) keyword data through analytics. Google Analytics (GA) has been considered for this discussion. While you might have a different analytics tool we believe that the information here still applies to your PPC campaigns and you should try and get similar data from your current analytics system. […]