Rethink Commerce Blog

Posts Tagged ‘Conversion rate optimization’

Unveiling the World of Real-Time Data Tracking in new GA

Posted on December 7th, 2011 by

What is Real-Time in Google Analytics?

Google Analytics (GA) has changed the world of tracking for millions of websites owners and marketers alike. GA has always given powerful insights on data/performance from the past. Now there is something new to benefit from – the Real-Time data, available on the new version of Google Analytics and for administrator access.

Real-Time starts tracking data automatically for any page that has the Google Analytics code. No changes to the tracking codes are required. It shows data with only 60 seconds delay. This Real-Time feature tracks immediate impact of the visits on your site or specific pages of your campaigns. Real-time tracking allows analytics users/owners to see what their web traffic is doing while on their website. […]

The Positive Effect of Adding Negative Keywords

Posted on November 18th, 2011 by

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads from triggering for specific search queries.

For instance if you are a iPhone reseller and “iPhone” is one of your keywords, each time somebody does a search for that keyword your ad will be displayed- this is a good thing. What is probably not good is if your ads also showed up for a search on “iPhone problems”. To avoid this and bloating total impressions with irrelevant searches it’s important to add “Problem” as your negative keyword. This way “iPhone Problem(s)” search query would not trigger your text ads. […]

5 Tools to Boost Software Sales in 2011

Posted on January 27th, 2011 by

Both 2010 and 2011 have been called Year of Conversion Rate Optimization. And there certainly isn’t any mistake in that, given the burst of both knowledge and tools out there on the topic. And the best part of it is that most online businesses now have access to all they need to increase their sales, newsletter subscribers, followers etc. (and no more excuses if they don’t).

When it comes to selling software online, conversion rate is probably the metric with the highest impact on sales. So, to get you started I want to share with you  a list of 5 tools that I have tested both with the Avangate team, as well as during my recent period as software vendor. […]

We Wish You a Happy and Prosperous 2011!

Posted on December 24th, 2010 by

I hope your office/home/coffee place is also filled with a pleasant pine and freshly peeled oranges scent and you feel the slowing rhythm of everybody and everything around you.
We are also enjoying this time of the year and are spending most of our time on summing up and drawing conclusions for 2010 and deciding on our future actions for 2011. Of course, I want to share with you here some of the milestones of Avangate in 2010 :). […]

Analytics Minibible for Software Vendors v2.0

Posted on August 17th, 2010 by

It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publish an updated version of the Analytics miniBible for Software Vendors.

No matter if you got the chance or not to download the first release, here are some changes and highlights in this analytics eBook for software vendors. […]

Quick Tip to Increase your Affiliate Sales: Look at your Shopping Cart

Posted on April 21st, 2010 by

Nowadays everyone is talking about increasing your conversion rate as the main driver for generating more revenue online. Well, it is, actually :) and it’s up to all entities in the buying process – vendor, resellers, affiliates – to optimize this in order to generate more sales.

From the data we have, the customized shopping carts perform 2.7% better (in absolute value) than the others.This means that if you optimize your order interface, you may generate an additional sale for each 37 sales you’re already generating.

As a member of the Avangate Affiliate Network, you have advanced tools to improve this very important KPI. One of the unique possibilities we offer in our affiliate network is the affiliate order interface customization.

Did you ever wonder how the users act during the buying process? What happens after your visitors are redirected to the shopping cart / Avangate secure servers? […]