Rethink Commerce Blog

Posts Tagged ‘Conversion rate optimization’

Top 9 Metrics for Measuring Your Affiliate Program

Posted on September 7th, 2016 by

Let’s say you just launched your affiliate program, either in-house or with affiliate networks. There are a few key metrics you should keep in mind when measuring your program’s success. The affiliate performance that you see right away is typically linked to your overall brand performance. If your brand name is very popular or your sales volumes are high, your program’s impact will probably be proportional. However, the affiliate channel is by far the most convenient way to expand your business and increase your revenue with minimal investment.

To keep affiliate sales going based on more than your initial brand value, pay attention to these key metrics. […]

Industry Buzz – August 2016

Posted on September 1st, 2016 by

Hi sellers!

As summer comes to an end, people are embarking on their final vacations and are starting to plan for a busy fall.

Take advantage of these resources to help you win in this rapidly changing market. […]

Optimize Or Die… Or, Just Read A Book

Posted on March 2nd, 2016 by

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (“will I get more sales if I change this call-to-action?”) to calorie consumption (“will I lose weight if I eat more kale?”). But what does “optimize” really mean? […]

CRO Like the Pros: No More Hail Marys!

Posted on January 28th, 2016 by

Super Bowl is here, and Avangate is looking to the big names for some game-winning tips on how to CRO like the pros. We invite you to enjoy the highlights from our recent webinar with Chris Goward, the Founder and CEO of WiderFunnel. […]

ASW16 Event Wrap-up: What We Learned

Posted on January 27th, 2016 by

As always, going to the Affiliate Summit, the largest global affiliate conference of its kind, is something everyone in the field should experience. For Avangate, it’s a way for us to share our digital goods expertise, discover the latest market trends, learn what the top players are doing, and meet and connect with clients and prospects. […]

Trust No One? How Building Trust Can Increase Your Conversion Rate

Posted on October 30th, 2015 by

The Internet was new and scary when Agent Fox Mulder popularized the phrase “Trust no one” during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websites – even with the significant role ecommerce plays in our everyday lives. At Avangate, we’ve proven the fact that trust can be a major factor affecting conversion rates. We are strong advocates of research and testing that provide insight into what makes a site or cart trustworthy enough for shoppers to pull the trigger on a purchase. […]