Rethink Commerce Blog

Posts Tagged ‘Conversion rate optimization’

Trust No One? How Building Trust Can Increase Your Conversion Rate

Posted on October 30th, 2015 by

The Internet was new and scary when Agent Fox Mulder popularized the phrase “Trust no one” during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websites – even with the significant role ecommerce plays in our everyday lives. At Avangate, we’ve proven the fact that trust can be a major factor affecting conversion rates. We are strong advocates of research and testing that provide insight into what makes a site or cart trustworthy enough for shoppers to pull the trigger on a purchase. […]

Conversion Contest – Announce the Winner

Posted on June 22nd, 2015 by

In celebration of International CRO Day, we launched a contest asking all of you to share your conversion optimization stories for a chance to win an Apple Watch. We were very impressed with the creative conversion tales you told, and deeply appreciate that so many people took part in the contest. Everyone who participated shared valuable insights on optimizing all phases of the digital commerce lifecycle, including acquisitions, upgrades, and renewals. We enjoy learning about our journey towards maximizing revenue and customer lifetime value. […]

Best Practices for Increasing Trial Conversion Rates

Posted on May 21st, 2015 by

Offering free downloads or trial subscriptions is a proven strategy to acquire new customers. They get to try your product before they commit, and you get a qualified lead that you now must convert. The increased popularity of free trials as a marketing tool and the preponderance of free apps means that the free trial space is more competitive than ever. […]

Industry Buzz – March 2015

Posted on April 10th, 2015 by

Hi sellers,

Enjoy last month’s resources to help you win in this rapidly changing market. As always, to read more, subscribe to our newsletter and stay up-to-date with latest blogs, whitepapers and webinars on how to grow your software and services business. […]

Enter the Conversion Contest and Win an Apple Watch!

Posted on April 8th, 2015 by

Did you know that April 9th is International CRO Day? Yes, this is real, and we’re joining conversion rate optimizers around the world to celebrate. Check out the list of CRO webinars and be inspired to start a new optimization program or take yours to the next level.

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