Rethink Commerce Blog

Posts Tagged ‘Conversion rate optimization’

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted on January 29th, 2018 by

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? […]

15 Killer CRO Strategy Infographics You Must See

Posted on September 15th, 2017 by

There can no longer be any doubt that conversion rate optimization (CRO) is incredibly important. Even a modest increase in conversion rate can produce an enormous increase in profit for your business.

But CRO is hard. There are a lot of expert tips to try, many of which are compiled in long articles that can seem endless. Sometimes it’s easier to learn using visuals because the information tends to stick better. We collected 15 amazing infographics that will teach you everything you need to know about CRO.
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The Science of Better Conversion

Posted on December 15th, 2016 by

Our job at Conversion Sciences is to design web tests for companies; tests that tell us exactly what we want to know about a web page or shopping cart and nothing more. We agonize over the subtle things that introduce bias into our test. We always want to test the right thing. […]

6 Principles of High Converting Landing Pages

Posted on October 20th, 2016 by

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert?

Duane Brown, a performance marketer from Unbounce joined us recently to share 6 principles for creating killer landing pages. […]

Industry Buzz – September 2016

Posted on September 30th, 2016 by

Hi sellers!

Fall is here and businesses are back in full swing, the conference circuit is heating up and companies are seeking better ways to sell software and digital goods (aren’t we all, always?). This month, we bring you resources on landing page conversion, emerging technologies to watch, and strategies for building mobile sites and selecting sales models for SaaS products. […]

Top 9 Metrics for Measuring Your Affiliate Program

Posted on September 7th, 2016 by

Let’s say you just launched your affiliate program, either in-house or with affiliate networks. There are a few key metrics you should keep in mind when measuring your program’s success. The affiliate performance that you see right away is typically linked to your overall brand performance. If your brand name is very popular or your sales volumes are high, your program’s impact will probably be proportional. However, the affiliate channel is by far the most convenient way to expand your business and increase your revenue with minimal investment.

To keep affiliate sales going based on more than your initial brand value, pay attention to these key metrics. […]