Rethink Commerce Blog

Posts Tagged ‘content marketing’

4 Content Marketing Challenges and How to Overcome Them

Posted on October 9th, 2018 by

Every marketer has heard the refrain: “content is king.” Yet only 9% of marketers had developed a systematic approach to content in 2017, according to Fernando Angulo, Head of International Partnerships at search analytics software provider SEMrush. In his recent webinar presentation, “Content Marketing Challenges for Your eCommerce Business”, Fernando outlined four major challenges that content marketers face and suggested how to overcome them and develop a systematic approach to content marketing success. […]

How to Craft Content That Converts and Gets Results

Posted on December 22nd, 2017 by

You spend time, money and energy crafting high-quality content to place on your website and improve your bottom line, but it’s important you take steps to ensure that your content is getting the desired outcome. […]

How to Keep SaaS Customers Engaged With Great, Targeted Content

Posted on September 28th, 2015 by

When you think of the words content marketing for SaaS, you’re most like likely to associate it with “customer acquisition.” And rightfully so: strategically developing and promoting relevant content on your website is an important part of growing your customer base, both when it comes to optimizing your site for SEO and web visits and when nurturing trial users into paying customers. […]

The Best Marketing Strategies For SaaS Acquisition

Posted on March 4th, 2015 by

Growth and the ability to create sustainable long-term success for SaaS companies are typically a function of three key factors – 1) New SaaS acquisition, 2) Long-term retention, and 3) Maximization of customer lifetime value (CLTV) through effective up-selling/cross-selling and timely subscription renewals. […]