Rethink Commerce Blog

Posts Tagged ‘content marketing strategy’

When You Should Be Pushing Your Upgrades To Maximize Sales

Posted on July 21st, 2015 by

“Timing is everything” is more than just a cliché in the world of SaaS. Understanding how the timing of your messages can impact the digital lifecycle is key to converting prospects to customers, getting those customers to upgrade or buy additional features, and ultimately, turning them into your very own product advocates. When you calibrate your marketing strategy to sync your messages with the cycle, you’ll decrease customer acquisition cost, minimize churn, and increase customer lifetime value.  […]

Here are 10 Reasons Why Your Users Are Not Upgrading And 3 Ways To Successfully Upgrade Them

Posted on June 22nd, 2015 by

For SaaS companies, coming up with an effective upgrade strategy is sometimes like blindly navigating a dark ocean. If you hold back on product features that add value, then customers may not see the full value of your product. However, if you give them full access to your service up front, then you’ll have nothing left to offer as an upgrade. It’s a delicate balance. […]