Rethink Commerce Blog

Posts Tagged ‘commerce’

Everything You Wanted to Know About Customer Acquisition for SaaS

Posted on February 20th, 2015 by

Of all the stages of the SaaS commerce lifecycle, new customer acquisition is easily is one of the most critical factors that determine SaaS growth. But in addressing the needs of SaaS customer acquisition, many companies end up wasting precious time, money and resources in the wrong strategies, channels and metrics. The wrong approach is, in fact, responsible for dwindling subscriptions, decreasing recurring revenue and inevitable failure that befall many an unfortunate SaaS company. […]

2015 Digital Commerce Predictions

Posted on January 28th, 2015 by

Anyone can make a prediction. Few, however, are willing to stick with it over the long haul, especially when the unforeseen can send things sideways. So, when Silicon Angle approached us about participating in their second annual Technology Predictions, we wanted to make sure that whatever we put forth was grounded in the things that we see from our clients on a daily basis and thus more likely to stand up over time. […]

Why the “e” Dropped from eCommerce

Posted on October 22nd, 2014 by

From One-Off Buys to Long-Term Relationships in Digital Commerce

Forget e-commerce – digital commerce is here to stay. Analysts have recognized the change, officially rebranding their E-commerce coverage under the Digital Commerce name. The change makes a lot of sense, particularly given the rising importance of digital into the multi-channel commerce space. […]

Back to School TIP: Top 10 Myths of Payment Processors

Posted on September 10th, 2014 by

It’s September, which means, summer’s officially over and everyone’s going back to school, and back to school shopping means lots and lots of commerce. But just as every calculator isn’t a scientific calculator, neither is every payment processor a digital commerce provider.  The problem is, when the packaging looks the same, called the same thing and they both claim to provide the same functionality – how do you tell the difference?

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Fields of Gold for (e)Commerce – Happy 20th Birthday!

Posted on August 28th, 2014 by

This month marks the 20th birthday of ecommerce – it’s been two decades since NetMarket sold “Ten Summoner’s Tales” by Sting (as a physical CD, of course, not a download – we weren’t that advanced back then, plus the disc would have taken hours to download on dial-up). We’ve come a long way since SSL technology finally enabled secure payments by protecting personal information and Amazon sold only books. Now, the online retailer sells everything from boots to bookends, and has millions of competitors aiming for a piece of the online sales pie.

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