Rethink Commerce Blog

Posts Tagged ‘commerce solutions’

5 Ways to Increase your SaaS Customer Acquisition Rate

Posted on April 9th, 2015 by
An effective strategy for customer acquisition and user retention lays the foundation for your brand’s longevity in the marketplace. The biggest challenge that SaaS business owners face today is the rising cost of customer acquisition. If you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers. Here are some points you should keep in mind on ways to increase your acquisition rate.

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Avangate on BBC Radio 4: The Disruptive Nature Of Technology And the New Services Economy

Posted on August 18th, 2014 by

Joe Lynam, business reporter with the BBC, interviewed Michael Ni, Avangate’s CMO, on the disruptive nature of technology – and how it shakes up traditional industries. As an intro to his BBC Today Radio 4 reportage, Lynam urged his audience to look at how Amazon changed book-selling and how companies like Uber are threatening the traditional taxi market. But the internet is also helping get people into work who would otherwise be excluded.  […]

Can Better Payments Boost Sales 11%, Instantly?

Posted on July 30th, 2014 by

Payments may seem simple and unimportant – they just involve exchanging money for goods or services, right? Even young kids can go to the store and buy candy for pennies, or (these days) make bids on eBay for interesting comics or toys. But modern payments have the potential to be much more, and to contribute to your bottom line as a merchant as well. A more dynamic payments layer can become another important ally in your quest to sell more services more expertly, and even boost your sales by more than ten percent without any additional effort on your part. […]

Obamacare and Online Launches

Posted on October 2nd, 2013 by

As many of you may be aware, yesterday (Oct 1) was the first day of Obamacare in action for most US citizens – they ability to explore public healthcare plans on health exchanges. And it didn’t go very well, prompting President Obama to compare this with the iOS7 launch. […]

Why Are Big Companies Like Yahoo Hungry For Commerce Startups Like Lexity?

Posted on August 19th, 2013 by

I had a recent conversation on all the recent M&A activity around this increasingly interesting thing, “Commerce.”  The conversation was a familiar one – with most companies I speak with thinking that commerce is a “done” technology, the question at hand was what is going on with Yahoo’s recent acquisition of commerce company, Lexity.  One thing that we agreed upon during our conversation – Lexity’s acquisition illustrates the rapidly growing need across B2C and B2B companies to leverage the wealth of available customer data (commerce, social, loyalty, etc.), engage via compelling online / self-service experiences, and ultimately turn engagement into commerce-driven revenue. […]