Rethink Commerce Blog

Posts Tagged ‘commerce lifecycle’

The Evolution of Commerce Automation in B2BNation Interview

Posted on February 11th, 2016 by

Raj Badarinath, the VP of Marketing and Growth Services at Avangate was a recent guest on the  B2B Nation: Smarketing series.

In this episode he shares his thoughts on the past, present, and future of commerce automation as well as revenue leakage and how to turn that into revenue uplift. […]

Commerce Automation and 5 Key Takeaways from the TechnologyAdvice Expert Interview

Posted on October 27th, 2015 by

Raj Badarinath, the VP of Marketing and Growth Services at Avangate, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. […]

Optimize Conversions with the Avangate Spring Release ’15

Posted on March 26th, 2015 by

Digital marketers today realize that conversions do not end with customer acquisition – but that it needs to be a continuous imperative at every step of the commerce lifecycle – thru upsell/crosssells, and into renewals.

The Spring Release ’15 introduces major enhancements, boosting key metrics such as authorization rate, renewal rate and ultimately, serves to maximize customer value. […]