Rethink Commerce Blog

Posts Tagged ‘cloud software’

Top Ten Ways to Improve Mobile Shopping Cart Conversions

Posted on December 20th, 2012 by

Smaller, mobile screens are increasingly indispensable tools used to perform day-to-day activities, changing mundane tasks like no other computing paradigm before them. The frenetic, consumer-driven explosion of mobile device and the new breed of always-connected users are changing commerce, from local brick and mortar outlets to cloud-powered online stores serving a global audience. It’s only natural—and even necessary—to optimize the shopping cart for scenarios involving mobile devices, especially considering industry growth trends. […]

The Secret to SaaS? It’s Simple: Don’t Fake It!

Posted on October 31st, 2012 by

Looking at some of the recent headlines in technology, two topics stand out: the Workday IPO and the new iMac. Workday’s recent successful IPO has caused many to ask, “Is this a validation that SaaS works?” I think that question has been answered long ago. With 8 out of 10 startup companies being SaaS, this business model is not a fad; it’s clearly here to stay (at least until a new model disrupts the market). Workday’s success only confirms the strength of SaaS, and the willingness of investors to get on board with the reality of the new business model. The news from Apple that the new iMac will ship without an optical drive may seem revolutionary, but should not come as a shock if you think about the overall move toward the Cloud. […]

Business of Software: What Heads of Sales and Marketing Need to Think About To Grow? … Hint: Keep Your Channels Close

Posted on March 23rd, 2012 by

Knee-Jerk Reaction: Online Commerce Leads to Software Channel Disintermediation

The popular press has been filled with articles about the ongoing disintermediation of channels coupled with the rise of direct vendor to end-consumer relationships. Examples of disintermediation abound across industries — Dell’s direct to consumers and businesses model, in-store video rental disrupted by Netflix’s home video distribution, Politico.com as an example of the break-up of traditional newspapers and how news is consumed by readers, the rapid rise of Apple’s AppStore, and not to mention the near disappearance of software retail (when is the last time you saw an Egghead Software retail store in the US?). […]