Rethink Commerce Blog

Posts Tagged ‘cloud platform’

Increase Upgrades By Improving Customer Support

Posted on August 4th, 2015 by

SaaS companies are typically staffed by some pretty brilliant people. Innovative thinkers, trendsetters, and people full of creativity proudly fill your ranks. Sometimes, however, brilliant people are so focused on creating and improving a great product that customer service falls by the wayside. The truth is, regardless of what industry you are in, excellent customer support can significantly benefit your business. One important area that can benefit directly from great customer support is product upgrades. […]

The Advantages Of A/B Testing Your Upsell Offers

Posted on July 22nd, 2015 by

Determining the optimal price point for a produce or service is one of the biggest challenges for any SaaS company. It’s never easy to place an objective dollar figure on something that carries so much subjective value. In many instances, the value the market places on a SaaS product or service doesn’t always equal the development costs. Often, the most valuable offering was the simplest to develop. As a result, it’s incredibly easy to under or over value a service when setting the price. And that’s not even taking into account buyer psychology. […]

Using Customer Surveys To Shape Product Development

Posted on July 3rd, 2015 by

In a perfect world, what your clients want would be perfectly aligned with what your products deliver. However, in the real world, the two can often be miles apart. One of the best tools you can use to bring them together is the customer survey. […]

How To Boost Revenue by Cross Selling in Your Shopping Cart

Posted on May 27th, 2015 by

SaaS companies face unique challenges on the road to profitability. In the rush to generate revenues and build a customer base, high churn rates and an inability to scale can quickly derail even the best-laid profitability plan. What typically separates the companies that reach profitability from those that don’t is the ability to leverage existing customers. As many SaaS businesses quickly discover, existing customers, not acquisitions, are often the best and most cost-effective sources of new revenue. […]

How To Effectively Cross-Sell With A Subscription Model

Posted on May 14th, 2015 by

Any marketer knows that cross-selling is a crucial component of long-term e-commerce success. If your customers are happy with the products they currently use or intend to buy, they are more likely to be open to buying separate, additional products as well. The same is true for SaaS providers, though conventional subscription models may be a little less obvious solutions for cross-selling opportunities than basic shopping carts. So we’re here to help with some tips on how you can effectively cross-sell with a subscription model. […]

Why And How You Should Be Testing Your Trial Sign-Up Forms

Posted on May 8th, 2015 by

Marketers everywhere are under increasing pressure to prove and improve the value of their programs. As a result, testing and analysis have become core components of the online marketing toolkit. While the value of testing is undisputed, the overwhelming number of things that can be tested can cause SaaS marketers to overlook the most important elements, such as the trial sign-up form. […]