Rethink Commerce Blog

Posts Tagged ‘churn rate’

Engagement Scoring and Churn Prediction for Subscription Businesses

Posted on March 14th, 2018 by

Did you know that up to 80% of the people that churn are customers with low or no engagement? Such numbers can break your business if you don’t do something about it. This is what I said in a recent webinar on … Engagement Scoring and Churn Prediction for Subscription Businesses. […]

Turning the Tables on Churn – 7 Proven Strategies for Increasing Retention in the Age of SaaS

Posted on January 30th, 2018 by

We get it. Customer acquisitions are sexy and absolutely necessary for a SaaS company just out of the gate, BUT relying on new customers to maintain rapid growth is unrealistic, especially once you cross the $25M revenue threshold.

Of course, you need to acquire the right kind of customers in the first place, but it’s NO COINCIDENCE that the SaaS companies with the highest growth rates also have the lowest churn. […]

Negative Churn, and Why It Should Be Your Goal as a SaaS Business

Posted on September 11th, 2015 by

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could be forgiven for mistaking negative churn for a particularly bad churn rate. […]