Rethink Commerce Blog

Posts Tagged ‘channel management’

Partner Relationship Management: Channeling Better Sales Results

Posted on December 8th, 2011 by

Indirect sales channels have always been attractive to companies seeking to augment their sales force, increase market share, remain competitive, and keep in-house employees focused on product development. The traditional downside was loss of insight into customers, fractured pipelines, missed opportunities, diluted branding, and market share cannibalism.

Contemporary technologies and best practices now allow companies to manage not only their partner relationships but partner operations as well, supporting them with proven go-to-market strategies that increase lead-to-win ratios. Will this technology remove the limitations on successful partner relationships? If so, how quickly will each side be willing to adopt? […]

60 Minute Crash Course on Channel Management

Posted on June 22nd, 2009 by

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes to lay the foundations for a successful reseller network to the latest technologies available for channel management. […]

Affiliates, Resellers, Vendors – Who Gets the Customer?

Posted on October 16th, 2008 by

How can one get a channel distribution as conflict free as possible, that generates both online and offline software sales and in the end it makes everybody involved happy – resellers, distributors, affiliates and vendors?

First of all, in case you are wondering why am I writing about selling software offline on an eCommerce provider blog, well, it’s because unlike other providers,  we also have ARMS (Avangate Reseller Management System) – a standalone Partner Relationship Manager system. […]