Rethink Commerce Blog

Posts Tagged ‘cart abandonment’

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Posted on November 22nd, 2016 by

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to advertising. In 2014, companies spent $121B (US) globally to drive buyers through their ecommerce sites and purchase funnels. With the increased budgets, though, come greater expectations. And while businesses received approximately $2.5 trillion (US) in combined B2B and B2C online revenue, they also left more than $4 trillion on the table, or, to be exact, in the shopping cart. […]

The ABC…Zs of Conversion Rate Optimization

Posted on October 27th, 2016 by

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user behavior, but the most common – Google Analytics and Adobe Analytics – should give you all the basic data you need to get started. Avangate has additional tools for tracking and analyzing the shopping cart that can help fill in the gaps, and give you a more complete picture. […]

Industry Buzz – July 2016

Posted on August 9th, 2016 by

Hi sellers! Just to give you a little summer reading, we’ve collected great tips this month to help you improve your software & SaaS selling strategies in this rapidly changing market.

Before that, a little fun! To honor the start of the Olympic Games in Rio, we’re hosting our own version of the event to celebrate the importance of digital commerce. Join the Avangate Olympics for a chance to win cool prizes! […]

Win Back Customers Who Abandon Carts By Using Remarketing Lists

Posted on March 29th, 2013 by

Ecommerce websites inevitably have issues with shopping cart abandonment. As a result, companies invest major resources in finding methods to recapture the attention of buyers who don’t complete purchases.

Just think about the number of people who visit your website every day, download your free products, add items into their carts, and then go into the checkout page and leave without purchasing. You’ve probably already come up with many ways to ask these visitors to come back and purchase, perhaps even offering a small discount to incentivize them to buy. […]