Rethink Commerce Blog

Posts Tagged ‘buyer personas’

What Are Buyer Personas and How to Create Them

Posted on July 30th, 2019 by

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer personas became a “thing” 3 years later in 2002. […]