Rethink Commerce Blog

Posts Tagged ‘bundle’

Why Expansion Revenue Is Critical To Your SaaS Business

Posted on April 23rd, 2015 by

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost-to-revenue ratio and generally sets the business up for sustained success. How a business increases customer lifetime value is the secret sauce of its particular SaaS model, but it generally involves some combination of upsells, cross-sells and bundling – or expansion revenue. […]