Rethink Commerce Blog

Posts Tagged ‘Brian Massey’

2Inspire Series – Interview with Brian Massey, Founder of Conversion Sciences

Posted on September 21st, 2018 by

We’re happy to introduce you to our new interview series, called “2Inspire”, where we ask entrepreneurs, managers, creative people we admire, different questions about themselves. How did they get to where they are? What did they do before? What does a day or week in their professional/personal lives look like?

Find out insights from some of the world’s most experienced and successful people out there and get inspired by their stories. […]

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted on January 29th, 2018 by

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? […]

Get Actionable Insights from Industry Experts at International Ecommerce Day – November Edition

Posted on October 25th, 2016 by

Today is the best day to lead in eCommerce. There are many opportunities provided by technology vendors to business owners, and also, the environment is very friendly. You can meet the right persons who can help you grow your business easier than 10 years ago.

To become a leader in the eCommerce market, you should know that every decision you make will affect your results. Every decision regarding the placement of your elements on the website, their color and size impacts the rate at which your visitors convert into customers. […]

New pH Metric and the Balanced Landing Page – What’s Yours?

Posted on January 4th, 2016 by

The pH value of a substance indicates how acidic or alkaline it is. The higher the pH, the more basic (or alkaline); the lower, the more acidic. We can think of landing pages and their conversion rates in a similar way. Is a page too acidic and sharp, pushing visitors away with an overly strong point of view that doesn’t relate to them? Is the page too basic and dull, not making the offer clear or compelling enough? Or is something else going on? […]