Rethink Commerce Blog

Posts Tagged ‘Brian Massey’

Get Actionable Insights from Industry Experts at International Ecommerce Day – November Edition

Posted on October 25th, 2016 by

Today is the best day to lead in eCommerce. There are many opportunities provided by technology vendors to business owners, and also, the environment is very friendly. You can meet the right persons who can help you grow your business easier than 10 years ago.

To become a leader in the eCommerce market, you should know that every decision you make will affect your results. Every decision regarding the placement of your elements on the website, their color and size impacts the rate at which your visitors convert into customers. […]

New pH Metric and the Balanced Landing Page – What’s Yours?

Posted on January 4th, 2016 by

The pH value of a substance indicates how acidic or alkaline it is. The higher the pH, the more basic (or alkaline); the lower, the more acidic. We can think of landing pages and their conversion rates in a similar way. Is a page too acidic and sharp, pushing visitors away with an overly strong point of view that doesn’t relate to them? Is the page too basic and dull, not making the offer clear or compelling enough? Or is something else going on? […]