Rethink Commerce Blog

Posts Tagged ‘billing’

Split Test Like it Matters: Tips to Drive Revenues with CRO

Posted on February 23rd, 2015 by

Let’s examine how a scientific approach to split testing increased conversion rate by nearly 7% for one company, producing $650,000 incremental revenue per year.

While the concept of testing may seem easy, we all know that it takes a lot of preparation and strategy to create a test that produces valid results you can rely on to increase your revenue. We’ve gathered some tips to help you produce valid test results every time. […]

Monetizing the Internet of Things

Posted on August 27th, 2013 by

I recently discovered, and love my new Jawbone UP. From tracking my sleep patterns (erratic) to the activity levels (low), its giving me a fresh insight into my ever-expanding mid-section.

What is more interesting is the explosion of devices with IP addresses such as the UP – called the Internet of Things (IoT) by the industry pundits. And its not just the tablets, smartphones and PCs which are growing as well, but this entire new category of contextual systems (local, social, sensors, wearables) that are going to revolutionize big data collection, analytics and improve our understanding of some core issues that affect health, fitness and other human issues. […]