Rethink Commerce Blog

Posts Tagged ‘B2B’

6 Social Media Musts Your B2B Company Can’t Ignore in 2017

Posted on May 26th, 2017 by

Social media is already popular, but it’s still constantly evolving. As a matter of fact, the number of social media users in January 2017 grew by 21% compared with 2016. That tremendous YoY growth tells us that social media isn’t going away anytime soon(Yay!). […]

How to Boost Conversion Rates: What Your SaaS Business Needs To Know About Omnichannnel Commerce

Posted on February 4th, 2016 by

If you’ve been hearing more lately about the importance of an omnichannel commerce strategy but are still struggling to effectively implement one don’t worry, you’re not alone. For B2B companies, the challenges of such a strategy can be huge — especially when you feel like you’ve just mastered a multichannel strategy. But the shift from multichannel commerce to omnichannel commerce is important in order to stay competitive in today’s ever-evolving marketplace. […]

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Posted on October 24th, 2013 by

Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value. Sometimes, this led to an over-reliance on “fluffy” metrics like “awareness” or “brand image.” Now, though, new buying behavior cuts deep into the fluff and extends the marketing arm way into the sales cycle and more sophisticated tracking tools are providing hard data on marketing’s contribution to the bottom line. Clearly, marketing is becoming busier (and less fluffy) than ever. […]