Rethink Commerce Blog

Posts Tagged ‘B2B companies’

How to Boost Conversion Rates: What Your SaaS Business Needs To Know About Omnichannnel Commerce

Posted on February 4th, 2016 by

If you’ve been hearing more lately about the importance of an omnichannel commerce strategy but are still struggling to effectively implement one don’t worry, you’re not alone. For B2B companies, the challenges of such a strategy can be huge — especially when you feel like you’ve just mastered a multichannel strategy. But the shift from multichannel commerce to omnichannel commerce is important in order to stay competitive in today’s ever-evolving marketplace. […]

Why Are Big Companies Like Yahoo Hungry For Commerce Startups Like Lexity?

Posted on August 19th, 2013 by

I had a recent conversation on all the recent M&A activity around this increasingly interesting thing, “Commerce.”  The conversation was a familiar one – with most companies I speak with thinking that commerce is a “done” technology, the question at hand was what is going on with Yahoo’s recent acquisition of commerce company, Lexity.  One thing that we agreed upon during our conversation – Lexity’s acquisition illustrates the rapidly growing need across B2C and B2B companies to leverage the wealth of available customer data (commerce, social, loyalty, etc.), engage via compelling online / self-service experiences, and ultimately turn engagement into commerce-driven revenue. […]