Rethink Commerce Blog

Posts Tagged ‘avangate’

5 Ways to Increase your SaaS Customer Acquisition Rate

Posted on April 9th, 2015 by
An effective strategy for customer acquisition and user retention lays the foundation for your brand’s longevity in the marketplace. The biggest challenge that SaaS business owners face today is the rising cost of customer acquisition. If you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers. Here are some points you should keep in mind on ways to increase your acquisition rate.

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Mobilegeddon Means It’s Time to Prioritize Mobile Marketing

Posted on April 7th, 2015 by

For the last few years, we’ve been championing the importance of mobile marketing. With Google’s announcement of Mobilegeddon last month, that importance just became a lot more tangible. […]

What I Learnt at ConversionXL Conference 2015

Posted on April 2nd, 2015 by

I recently attended the first ConversionXL conference, held near Austin, Texas, right before SXSW. Organized by Peep Laja and company from Markitekt, the ConversionXL event brought together about 300 digital marketers  from various industries to talk about everything related to conversion rate optimization. […]

Race to the Top Contest

Posted on March 31st, 2015 by

As you may already know, in late January, during the Affiliate Summit West we launched the Race to the Top, our most impressive contest so far. Actually, the process is simple – you have to sell as much as you can by the end of April 2015. What makes it so special are three special prizes to 3 very lucky winners. If you haven’t joined the competition yet, then it’s time for us to show you what you’re missing: […]

Optimize Conversions with the Avangate Spring Release ’15

Posted on March 26th, 2015 by

Digital marketers today realize that conversions do not end with customer acquisition – but that it needs to be a continuous imperative at every step of the commerce lifecycle – thru upsell/crosssells, and into renewals.

The Spring Release ’15 introduces major enhancements, boosting key metrics such as authorization rate, renewal rate and ultimately, serves to maximize customer value. […]

The Best Marketing Strategies For SaaS Acquisition

Posted on March 4th, 2015 by

Growth and the ability to create sustainable long-term success for SaaS companies are typically a function of three key factors – 1) New SaaS acquisition, 2) Long-term retention, and 3) Maximization of customer lifetime value (CLTV) through effective up-selling/cross-selling and timely subscription renewals. […]