Rethink Commerce Blog

Posts Tagged ‘avangate’

How Leveraging Inbound Marketing Can Increase Your SaaS Sales

Posted on July 27th, 2016 by

Inbound marketing, as a concept and a marketing philosophy, has spread rapidly in the last few years, promising higher conversion and customer. Its core tenets can be used for nearly any business or industry, including and especially SaaS. The SaaS industry faces many unique challenges that can be more adequately addressed through inbound marketing than almost any other marketing strategy. Keep reading to find out how leveraging inbound marketing can increase your SaaS sales.
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Celebrating 10 Years of the Avangate Affiliate Network

Posted on June 17th, 2016 by

It gives me great pleasure to be able to write this post at this major milestone in our history. I’ve been involved with the Avangate Affiliate Network since 2009 and am proud to have helped it grow into the mature and widely recognized #1 digital goods network that it is today.

Of course, all the success is thanks to our beloved clients – both advertisers and affiliates – who trusted the network, helped it gain momentum and sustained its growth over time. […]

Celebrating 10 Years of Excellence in Ecommerce

Posted on June 16th, 2016 by

Avangate is celebrating 10 years of excellence in ecommerce. We’re extremely proud of how far we’ve come and how many customers we’ve helped to easily sell software and digital products globally since those early days. Over the past 10 years, we’ve reached a lot of milestones, and adapted to a lot of trends. In this blog post and accompanying infographic, we invite you to take a walk down memory lane (or up the achievement mountain) and reminisce about where we started, what we achieved, and where we are today. […]

8 Ways to Maximize User Adoption

Posted on April 4th, 2016 by

There’s no question about it: Change is hard. This poses a unique challenge to online companies trying to market their products to businesses that may be resistant to new workflows and an ever-proliferating number of dashboards. Decision makers know that while enterprise software holds the potential to increase revenue and growth, poor implementation of new systems decreases employee productivity. Enterprise software is a good investment only if employees use the software, and when they adopt it in the way designers and developers intended. […]

Ways to Increase Your SaaS Renewal Rate

Posted on March 22nd, 2016 by

The fortunes of your SaaS business are inextricably tied to customer renewal rates. If you can increase renewal rates and add new customers or revenue streams, you’re more than likely to continue to grow and have success with your business. It’s a pretty simple formula in theory, but much harder to pull off in practice. The reasons why are many. Is your product priced too high? Is your customer service lacking? Are there issues with your product? It can be tough to pinpoint why your customers are bailing if you don’t know where to look, and if you don’t know what’s broken, you can’t fix it. […]

How to Implement a Winning SaaS Renewal Strategy

Posted on March 17th, 2016 by

You’ve heard the speech about renewals over and over. No one needs to tell you that a successful renewal strategy is critical to the growth of a SaaS company. Or that it costs five times more to recruit a new customer than to retain an existing one. However, research shows that many companies are still not giving renewals the focus they deserve. That’s a shame, because implementing a winning SaaS renewal strategy really comes down to acknowledging just two facts about why you are losing customers. […]