Rethink Commerce Blog

Posts Tagged ‘avangate’

Maximize Profits by Understanding Your Customer’s Digital Lifecycle

Posted on February 2nd, 2015 by

While every customer is unique in their own way, acquire enough of them and you begin to recognize patterns that can help you get and keep more over the long haul. In our experience, one of the most important patterns you can recognize and learn from is the customer lifecycle. The digital lifecycle, in particular, contains five typical stages that the customer moves through: acquisition, activation, up‐selling and/or cross‐selling, upgrading, and renewal. As the customers progress through each stage, they are presented with a particular experience that will ultimately determine their overall value to you throughout their lifecycle.  […]

2015 Digital Commerce Predictions

Posted on January 28th, 2015 by

Anyone can make a prediction. Few, however, are willing to stick with it over the long haul, especially when the unforeseen can send things sideways. So, when Silicon Angle approached us about participating in their second annual Technology Predictions, we wanted to make sure that whatever we put forth was grounded in the things that we see from our clients on a daily basis and thus more likely to stand up over time. […]

Cool Companies Interview Series – Ve Interactive

Posted on December 3rd, 2014 by

Tabitha Rivera is the Director of Strategic Alliances at Ve Interactive, a multi award-winning global technology company, driving online performance to maximize conversions. Tabitha is responsible for building and fostering all partner relationships with platform partners, digital agencies and affiliates. […]

Keep Calm and Retain On

Posted on November 19th, 2014 by

Like the original British WWII propaganda poster – Keep Calm and Carry On – inspired the British troops to keep on fighting, a similar inspirational message could be applied to SaaS and Online services companies around the world, but with a slight twist.
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Affiliate Summit East ’14 – Wrap-Up

Posted on September 5th, 2014 by

“The digital goods market is growing, and Avangate is here to help” – in my opinion, was the most important takeaway from the recent Affiliate Summit East show in New York City.

Avangate has been participating in affiliate events for over 5 years now, and we’ve spoken not just once, but many times on the topic of digital goods and how Avangate can help affiliates sell more. Now with the new services economy, it has changed the way companies interact with customers and, of course, this is visible in the affiliate channel as well. […]

Fields of Gold for (e)Commerce – Happy 20th Birthday!

Posted on August 28th, 2014 by

This month marks the 20th birthday of ecommerce – it’s been two decades since NetMarket sold “Ten Summoner’s Tales” by Sting (as a physical CD, of course, not a download – we weren’t that advanced back then, plus the disc would have taken hours to download on dial-up). We’ve come a long way since SSL technology finally enabled secure payments by protecting personal information and Amazon sold only books. Now, the online retailer sells everything from boots to bookends, and has millions of competitors aiming for a piece of the online sales pie.

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