Rethink Commerce Blog

Posts Tagged ‘avangate’

Using Customer Surveys To Shape Product Development

Posted on July 3rd, 2015 by

In a perfect world, what your clients want would be perfectly aligned with what your products deliver. However, in the real world, the two can often be miles apart. One of the best tools you can use to bring them together is the customer survey. […]

Cool Company Interview Series: SnapFashun

Posted on July 1st, 2015 by

I recently had the pleasure to speak with Howard Glazer, President of Canadian based SnapFashun Group – a very interesting software company operating… in the fashion industry. Here’s a summary of that conversation […]

100 Tips For Successful Affiliate Selling

Posted on June 2nd, 2015 by

Making money as an affiliate appears deceptively simple. Business publications tend to glamorize it and a novice can get the idea that all you have to do is to create a website, post about your hobby and the money comes in waves. Become a successful affiliate in 5 easy steps, right?  […]

How To Boost Revenue by Cross Selling in Your Shopping Cart

Posted on May 27th, 2015 by

SaaS companies face unique challenges on the road to profitability. In the rush to generate revenues and build a customer base, high churn rates and an inability to scale can quickly derail even the best-laid profitability plan. What typically separates the companies that reach profitability from those that don’t is the ability to leverage existing customers. As many SaaS businesses quickly discover, existing customers, not acquisitions, are often the best and most cost-effective sources of new revenue. […]

3 Essential Strategies For Selling A SaaS Solution

Posted on May 25th, 2015 by

Wouldn’t things would be a lot easier if your SaaS solution could sell itself? But, unfortunately, that’s not likely to happen. In reality, no matter how great the software or service, it’s not going to sell without a sound sales strategy. And unlike other business models that may be able to get a way with something that begins and ends with acquisition, your SaaS strategy needs to take into account the entire digital commerce lifecycle. To do that you need build your sales strategy with the entirety of the lifecycle in mind. Here are three essential tips to help you succeed.  […]

How To Effectively Cross-Sell With A Subscription Model

Posted on May 14th, 2015 by

Any marketer knows that cross-selling is a crucial component of long-term e-commerce success. If your customers are happy with the products they currently use or intend to buy, they are more likely to be open to buying separate, additional products as well. The same is true for SaaS providers, though conventional subscription models may be a little less obvious solutions for cross-selling opportunities than basic shopping carts. So we’re here to help with some tips on how you can effectively cross-sell with a subscription model. […]