Rethink Commerce Blog

Posts Tagged ‘avangate’

3 Essential Strategies For Selling A SaaS Solution

Posted on May 25th, 2015 by

Wouldn’t things would be a lot easier if your SaaS solution could sell itself? But, unfortunately, that’s not likely to happen. In reality, no matter how great the software or service, it’s not going to sell without a sound sales strategy. And unlike other business models that may be able to get a way with something that begins and ends with acquisition, your SaaS strategy needs to take into account the entire digital commerce lifecycle. To do that you need build your sales strategy with the entirety of the lifecycle in mind. Here are three essential tips to help you succeed.  […]

How To Effectively Cross-Sell With A Subscription Model

Posted on May 14th, 2015 by

Any marketer knows that cross-selling is a crucial component of long-term e-commerce success. If your customers are happy with the products they currently use or intend to buy, they are more likely to be open to buying separate, additional products as well. The same is true for SaaS providers, though conventional subscription models may be a little less obvious solutions for cross-selling opportunities than basic shopping carts. So we’re here to help with some tips on how you can effectively cross-sell with a subscription model. […]

Why And How You Should Be Testing Your Trial Sign-Up Forms

Posted on May 8th, 2015 by

Marketers everywhere are under increasing pressure to prove and improve the value of their programs. As a result, testing and analysis have become core components of the online marketing toolkit. While the value of testing is undisputed, the overwhelming number of things that can be tested can cause SaaS marketers to overlook the most important elements, such as the trial sign-up form. […]

How to Maximize ESD Revenue with Effective Cross-Selling

Posted on April 24th, 2015 by

In its relatively short existence, the SaaS model has obviously gotten many things right. One thing in particular has been its relentless focus on the customer relationship. What other businesses, like ESD vendors, can take from this is that while, yes, products and services are important, the real money is in increasing the value of the customer over her lifecycle. While there are many strategies to increase customer lifetime value, one of the most effective and relevant for ESD vendors is the cross-sell.  […]

3 Ways To Increase Your SaaS Trial Conversions

Posted on April 14th, 2015 by

Every SaaS company has two goals when it comes to trial conversions:

  1. Getting more prospects to sign up for a product trial, and
  2. Converting trial users into paid subscribers.

Here are 3 trial conversion strategies that will help you increase conversion rates and gain useful insights into conversion behavior. […]

Industry Buzz – March 2015

Posted on April 10th, 2015 by

Hi sellers,

Enjoy last month’s resources to help you win in this rapidly changing market. As always, to read more, subscribe to our newsletter and stay up-to-date with latest blogs, whitepapers and webinars on how to grow your software and services business. […]