Rethink Commerce Blog

Posts Tagged ‘analytics minibible for software vendors’

3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analytics Problems

Posted on April 24th, 2012 by
After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s a fact.

Why is it so hard to track flawlessly third party shopping carts? Mainly, because of the technology. Google Analytics uses cookies to track visitors and those cookies can only be accessed by the domain on which Google Analytics is installed, i.e. your website. […]

Blooming Customer Experiences with Avangate 2012 Spring Release

Posted on April 5th, 2012 by

This spring brings blooming customer experiences, thanks to the latest major release update in the Avangate platform. Allow me to introduce you to the Avangate Spring Release, featuring an extended ordering API, deeper self-service configurability of the ordering process and enhanced shopper support through an upgraded myAccount area (end-user portals) and localization capabilities. […]