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An affiliate program is one marketing channel in a larger online marketing strategy. If an affiliate strategy is executed properly, the affiliate channel can become a viable new customer acquisition channel for a software merchant. In addition, affiliate partnerships will enhance your brand, drive awareness and increase overall sales for the merchant.
Here is what we believe to be the anatomy of a successful affiliate program. […]
Another beautiful summer is upon us, signified by long sunny days, BBQs with friends, fun on the beach, and affiliate program success. If your sales are lower than average during the summer, it doesn’t have to just be “the way it is.” It’s normal to see a drop in sales when everybody’s on vacation and not thinking about buying digital goods. Speaking specifically about affiliate channels, we see on average a drop of about 20% in the summer months compared to the rest of the year. The good news is; this trend can be changed. […]
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