Rethink Commerce Blog

Posts Tagged ‘affiliate network’

Avangate in 2009 – Happy New Year!

Posted on December 30th, 2009 by

Here we are, in the end of 2009, patiently waiting for the New Year party and thinking about 2009, about the good and the bad and the next year :). We are all proud to have been able to enrich our software selling platforms with plenty of features, basically meant to help more vendors reach more clients.

And we were very happy to be rated as top eCommerce provider by our clients, in the survey made by Andy Brice.

We are particularly happy with the progress made with the Avangate shopping cart’s conversion rates. Using advanced analytics applications such as Omniture and extensive A/B testing, we obtained control over every tiny detail of the shopping cart – and this flexibility translated into higher conversion rates. […]

Black Friday & Cyber Monday

Posted on November 25th, 2009 by

I’m sure you all know that Black Friday traditionally marks the beginning of the holiday shopping season in the US. Well, nowadays big retailers are starting to promote Black Friday sales more than a week in advance. But that’s not the point of this post.

The point is that Black Friday (Nov. 27th) and Cyber Monday (Nov. 30th) are definitely useful dates to keep in mind. […]

7 Tips for a Successful Affiliate Sales Channel

Posted on June 19th, 2009 by

Affiliates Sales Channel Tips

I finally got some time to study in detail the new AffStat Report 2009. It offers a comprehensive overview of the affiliate business and, from my point of view, it’s something every affiliate manager should read.

Starting from the affiliate responses, I put together a list of tips for the vendors that want to use the affiliate sales channel at its upper capacity. Having also put my experience so far in this list, it’s especially aimed at software affiliate managers; however, the principles can be used for other verticals too. […]

Vendor involvement – key element in motivating affiliates

Posted on May 27th, 2009 by

What do affiliates mainly need? I think you’ll agree with me that this is a question with many possible responses. But, as you will see, there’s one thing it really matters to affiliates and that is the involvement of the software vendors.

In April 2009 we did our annual Avangate Affiliate Survey and we got interesting feedback from our affiliates. Here are the main conclusions that stand out from the survey from the publishers’ point of view:

  • The affiliates think that more discount coupons from the software vendors would help them sell more;
  • They find it rather difficult to cope with the fact that some of the software vendors aren’t more helpful – offering unattractive affiliate commissions, lack of marketing materials, no commissioning schemes to stimulate competition.

[…]

Incentives for affiliates joining your program

Posted on May 5th, 2009 by

As I mentioned in my last post on how to recruit software affiliates, an important part of the recruiting process is the reason you give them to join your program. It may very well be a successful program with high commission rates, but sometimes this isn’t enough.

When trying to convince an affiliate to join your program (especially if it’s an important affiliate), nothing works better than something to welcome him with. […]

How to Recruit New Software Affiliates

Posted on April 21st, 2009 by

OK, so you have the software products to sell and you want to extend your sales force with minimal costs. Using affiliates is a perfect solution, but where do you find them? This is the first challenge that has to be faced by software vendors who are just discovering the affiliate marketing advantages and by newbie affiliate managers.

As I see it, the recruitment process involves 2 elements – finding / contacting the affiliates and the incentives you give them in order to join your affiliate program. Here are a couple of ideas in order to get you started. […]