For the last couple of months there has been a frenzy here in our web marketing department about A/B testing and Conversion Rates. Why the frenzy? Basically because all elements came into place: we developed a high performance A/B testing module within the eCommerce platform, we finished rolling out Omniture Site Catalyst on the shopping carts and we improved the template editing areas for all the accounts so it’s easier than ever to start testing templates.
We have finished quite some tests so far, some with better results than others, so we are pretty confident on making some bold statements on the 3 factors that impact conversion rate in our experiences. […]