Rethink Commerce Blog

SaaStr Annual 2019: What To Look Forward To

Posted on January 15th, 2019 by

SaaStr and Jason M. Lemkin need no introduction, thanks to Jason’s well-known blogs and popular Quora answers.

In just a few weeks, thousands of software professionals, including our 2Checkout team, will arrive in San Jose for SaaStr Annual 2019, the largest B2B conference in the world.

We’ve attended SaaStr Annual in the past. We got so much out of the experience that we decided to sponsor the event this year. And by the looks of it, we couldn’t have chosen a better time.

 

 

This year’s event is going to be bigger and better than ever, with 5 stages (including a bonus AMA stage), a killer speaker lineup and an impressive Expo Hall where you can find us at Booth #113! (stick with us until the end of this article and we may even have a special discount on tickets for you!)

We’re super excited about the opportunity to meet over 12,500 SaaS executives, founders, VCs, and industry experts face to face. We want to share our knowledge and learn from peers in every role, function, industry, company size and more.

 

Speakers Who Inspire

One of the best things about software industry conferences is that you get to sharpen your skills with new ideas, tips, and tactics from the greatest experts and influencers out there. And there’s also a good chance you’ll be among the first to learn about the latest trends, news, and releases in your industry.

Three full days with 200+ sessions from top-notch experts from the best SaaS companies around the world await you. While we’d love to attend to each and every session, that’s just not possible—so here are six that we think are going to be especially useful:

 

The Definitive Founders Playbook for Building a Dream Marketing Team, with Dropbox, Consultants Creative and Malwarebytes

Tuesday, February 5th

10:45 AM- 11:15 AM (30 Min)

This panel of great speakers promises to teach you how to leverage your marketing team to drive high-impact business growth. We all know that your marketing team can make or break your company. The best-kept secret to driving high ARR year after year is simply discovering, recruiting, developing and retaining the right people.

Veteran growth marketers from Dropbox and Malwarebytes will run you through their shared experiences in doing just that so you can learn how to build and leverage high-performance marketing teams for organizational growth and success.

 

Top Global SaaS Trends You Should Know, with Google Cloud and Zenoss

Tuesday, February 5th

4:10 PM- 4:40 PM (30 Min)

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of bringing exciting and innovative technologies to market. So don’t miss this chat between Google Cloud and Zenoss, a leader in software-defined IT operations, if you want to learn about the most common emerging challenges facing SaaS companies today.

You’ll also discover how leading SaaS companies are able to scale and thrive in this complex, dynamic environment. Sounds pretty exciting, doesn’t it?

 

A Step by Step Guide to Revenue Growth with Mark Roberge, Harvard Business School

Wednesday, February 6th

9:00 AM- 9:30 AM (30 Min)

 

Mark Roberge is a Senior Lecturer with Harvard Business School, former CRO of HubSpot and author of the bestseller “The Sales Acceleration Formula.” Join his session to learn his step-by-step method to grow revenue.

 

The Secrets to The Top Rated Vendors on G2 Crowd, AppExchange, and Other Platforms

Wednesday, February 6th

3:55 PM- 4:25 PM (30 Min)

Did you know that 90% of consumers read online reviews before even visiting a business? Not only that, but buyers who consulted online reviews during the software selection process were ultimately more satisfied with their purchases. This means reviews have become an absolute necessity in the buying process.

G2 Crowd CEO Godard Abel will host a session revealing the secrets of the top-rated vendors on G2Crowd, AppExchange and other platforms. If you own a B2B software or SaaS company, you should definitely consider saving your spot for this talk!

 

5 Misconceptions That Sabotage SaaS Businesses, with Dropbox

Thursday, February 7th

2:45 PM- 3:15 PM (30 Min)

Dropbox Chief Customer Officer Yamini Rangan draws on 20 years of experience to challenge 5 common misconceptions about SaaS success. From beating the competition to over- or under-relying on outbound marketing, she offers a practical perspective on the frameworks that are holding businesses back from reaching their full potential in a changing landscape.

 

Experience or Data? The Art and Science of Building a Successful SaaS Business, with IVP and LaunchDarkly

Thursday, February 7th

2:45 PM- 3:15 PM (30 Min)

One of the key components of a successful SaaS business is a good grasp of metrics (conversion rates, net retention, CAC, etc). This session will help you better understand the metrics that can help you triple your revenue. But there’s a limit to metrics – how can you justify a new program? What if you have thin traffic? How are you sure you’re at a global, not local, maximum? When do you trust experience over the data?

You can find the answer to all of these questions in Thursday’s panel featuring speakers from IVP, LaunchDarkly and Periscope Data.

It’s very important to focus on sessions that will help you to grow and plan your agenda in advance – in-between sessions is not the best time to decide where you want to go next.

 

Networking

Nothing beats meeting people face to face to talk about mutual interests, new projects, ideas, and opinions, especially if you’re meeting people who share the same business pains and challenges as you.

So don’t be shy and sit in a corner, go mingle! Build your professional network. Build friendships with peers across borders. And challenge yourself to build a better business.

 

One thing is for sure. If you are in SaaS, this is definitely a must-attend event. It’s the perfect place to see what’s happening with companies that are scaling fast and to get energy and good vibes from like-minded people.

 

Grab your tickets today! The best news?

We have a special 30% discount on tickets.

Just schedule a meeting with our team and you’ll get your exclusive discount code.

We can’t wait to meet you!

 

P.S. There’s loads of great swag waiting for you at 2Checkout’s booth (#113), so come say hi!

 

 

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