Rethink Commerce Blog

Ways to Communicate with your Affiliates

Posted on April 17th, 2009 by

Thoughts about getting your voice heard in the crowd

See how Avangate communicates with its affiliates

Once you have a number of affiliates in your portfolio, keeping in touch with them and helping them make sales become paramount. Some software companies invest in creating a special position for this – the affiliate manager -, some deal with the affiliates through the already existing employees, but let’s say you have an affiliate manager.
[…]

When the going gets tough, the tough get going… international

Posted on April 10th, 2009 by

A recession is a good time to sit back and analyze your go to market strategy and, part of this, to think about going international, online or through a reseller network. You may be already selling internationally in same language markets/through a few reseller partners – now is a good time to expand. […]

The Cloud and the Crowd

Posted on April 2nd, 2009 by

There’s two trends – the Cloud and the Crowd – afoot in the software world, and if these trends have gotten buried by all the day to day trivia, let me give you a quick rundown on how they’re changing our industry.

Way back say two years ago, one of the first checks you’d write launching your startup would be to a graphic artist for a couple thousand dollars to execute your new company’s logo. It wouldn’t be cheap, but it would be good and they’d been recommended to you as someone who did good startup logos. […]

Casual Drinks with Avangate – Spring Edition

Posted on April 1st, 2009 by

Two or three weeks ago spring returned to northern California and despite everything going on in the world, spirits are starting to soar.  Taking our lead from nature we hosted the second edition of “Casual Drinks“, Avangate’s networking event focused on software publishers and their partners.

We elected to host the spring edition of “Casual Drinks” at local Mountain View restaurant Don Giovanni, and from the start were quite pleased with the decision.  Don Giovanni has a tradition of hosting events for local software companies, as you can see by the logos on the wall, and with the success of “Casual Drinks” Avangate has taken its place next to these giants!  Inviting our friends and colleagues to see our new permanent position on the wall was quite a proud moment. […]

The most important startup decision you may forget to make

Posted on March 12th, 2009 by

Recently I’ve been working on my next book – working title The Software Startup Success Guide – and I noticed that easily one of the most important decisions you can make as a startup gets practically no attention: What platform are you going to build on?

Back in the age of Bill and Steve, startups could pick any platform they wanted so long as it was either Microsoft’s or Apple’s. Nowadays, you as a developer who’s going to go down the Startup Road have a huge and sometimes confusing range of platforms to build on. […]

Thumbs up to online chat sessions

Posted on March 10th, 2009 by

A week and a bit ago I attended an Online chat about Twitter and micro-blogging with Bob Walsh. I was actually @ home with my two young children and had joined in late (there were transcripts provided after – very useful. Thanks, Neil).

While I was trying to catch up with what had been said and make sense of the conversation, I realized that no matter what the announced theme was, people taking part could find something interesting to say, share, comment, digress to other topics and overall enjoy the experience. 25 folks joining in an online conversation on a work-related issue and having a good time – this would be my summary of the whole thing. […]