Rethink Commerce Blog

Checklist before (re)launching a website for the win!

Posted on November 12th, 2008 by

After so much work you’ve done redesigning your website, adding all those cool features and getting rid of all annoying bugs, it would be a pity to ruin everything because you forget the small but essential details.

You cannot afford to lose page rank, valuable links or loyal visitors, in a word, you should not lose more than you win with the new version of the website. […]

10 things you (probably) didn’t know about your visitors – First One: Tracking lost users

Posted on November 11th, 2008 by

One of the favorite’s expressions between us, analytics ninja wannabees, is “Actionable Data”. Yes, we like this phrase a lot and we use it every time we have the occasion. It gives meaning to our work and it’s a great hook to get CEOs, CTOs and marketing departments to listen to what we might have to say. […]

Yet More Tips (and Tools) on how to survive the crisis

Posted on November 7th, 2008 by

In a twisted, fortunate kind of way, along with news on the economic crisis, recession, however you want to call it, bombarding us for the past few weeks, there’s also hope and help – a myriad of tips, to do lists, practical advice on how to survive the crisis. You cannot apply everything ad-litteram to your business, but at least it’s a starting point, an idea that generates ideas applicable to your own business. And this is good, it helps disperse panic, it helps you focus on a plan. […]

Being a good Affiliate Manager

Posted on November 3rd, 2008 by

This morning I’ve got an interesting email in my inbox, apparently from someone that has read one of my articles (so after all someone is reading what I write). I think it was one of these: 6 Tips for Affiliate Managers or Affiliate Merchants Mistakes. I’m going to copy paste the email below because it’s actually raising some good questions: […]

Firefox for Web Marketing Ninjas

Posted on October 30th, 2008 by

I am writing this article for at least 75% of you, who, according to our tracking tools, are using Firefox to read this blog. The chances are that your Firefox browser is not “naked”, as dressing it up is what makes it such a great and beloved browser around the world. […]

Getting on the right side of economics

Posted on October 24th, 2008 by

Unless you’ve been on a raft in the middle of the Pacific this last month, you’ve noticed more than a few financial sharks circling around your microISV or startup.

The Credit Crunch, Iceland – the hedge fund with glaciers – hitting the Titanic of ansy bankers and locking up more than few billion pounds in the U.K., Germany, with banks being reorganized faster than a new round of beer during Octoberfest; the United States – partly nationalizing its banking system in order preserve the Free Enterprise System (sic), governments changing their tune and throwing hundreds of billions of dollars around: Something is Going On. Call it the Global Economic Crisis, with film on every newscast. […]