Rethink Commerce Blog

2011 Was a Great Year. 2012 Will be Even Better.

Posted on December 31st, 2011 by

2011 – A year of tremendous expansion in how we serve our Software and SaaS customers

When I end a year, I like to take a moment to step back and appreciate what we accomplished.  2011 has been an incredibly exciting year for Avangate.

We launched our new Enterprise Edition Suite, expanded our overall service with close to 1.000 new features and enhancements, delivered new marketing and optimization services, and extended our global presence with new team members and offices, including our new North American headquarters in Redwood Shores, California.  All of this with the aim of helping our customers sell more software through any channel and any model. […]

SPAM Action with Avangate Name on it Containing a Malware

Posted on December 22nd, 2011 by

This morning, our Risk Management Team detected a massive SPAM action coordinated against Avangate. The messages were sent from multiple locations worldwide.

While the action it-self was not in any way a Phishing action, our Team detected malware contained within the respective notifications sent to web-users.

With this occasion we want to reiterate all the signs you have to look for when receiving an email referring to your payment details. […]

See You at Affiliate Summit West 2012

Posted on December 20th, 2011 by

Affiliates in the Avangate Network already know this, but here’s the “official” announcement: we’re going to Affiliate Summit West 2012, set to be the largest event of such kind to date. And, of course, we hope to see you there, chat and maybe close some deals ;)

This will be our first Affiliate Summit West after 2 consecutive experiences on the East coast. To tell you the truth, we already have quite a busy schedule, filled with event-related activities and meetings we’ve set up there. […]

Partner Relationship Management: Channeling Better Sales Results

Posted on December 8th, 2011 by

Indirect sales channels have always been attractive to companies seeking to augment their sales force, increase market share, remain competitive, and keep in-house employees focused on product development. The traditional downside was loss of insight into customers, fractured pipelines, missed opportunities, diluted branding, and market share cannibalism.

Contemporary technologies and best practices now allow companies to manage not only their partner relationships but partner operations as well, supporting them with proven go-to-market strategies that increase lead-to-win ratios. Will this technology remove the limitations on successful partner relationships? If so, how quickly will each side be willing to adopt? […]

Unveiling the World of Real-Time Data Tracking in new GA

Posted on December 7th, 2011 by

What is Real-Time in Google Analytics?

Google Analytics (GA) has changed the world of tracking for millions of websites owners and marketers alike. GA has always given powerful insights on data/performance from the past. Now there is something new to benefit from – the Real-Time data, available on the new version of Google Analytics and for administrator access.

Real-Time starts tracking data automatically for any page that has the Google Analytics code. No changes to the tracking codes are required. It shows data with only 60 seconds delay. This Real-Time feature tracks immediate impact of the visits on your site or specific pages of your campaigns. Real-time tracking allows analytics users/owners to see what their web traffic is doing while on their website. […]

The Positive Effect of Adding Negative Keywords

Posted on November 18th, 2011 by

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads from triggering for specific search queries.

For instance if you are a iPhone reseller and “iPhone” is one of your keywords, each time somebody does a search for that keyword your ad will be displayed- this is a good thing. What is probably not good is if your ads also showed up for a search on “iPhone problems”. To avoid this and bloating total impressions with irrelevant searches it’s important to add “Problem” as your negative keyword. This way “iPhone Problem(s)” search query would not trigger your text ads. […]